SAM Coverage
Ski School
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Snow People – June 2020
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. For even more updates on industry people,…
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NSAA LEADs on Climate 2020
SAM Magazine—May 15, 2020, Lakewood, Colo.—On Wednesday, May 13, the Outdoor Business Climate Partnership (OBCP) joined LEAD on Climate 2020. The event, facilitated by…
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Local High School Graduation to be Held Atop Cranmore
The seniors at Kennett High School and Eagle Academy in North Conway, N.H., are going to have a memorable graduation thanks in large part…
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Inntopia Adapts Platform Into COVID-19 Testing Appointment Scheduler
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Nominate a Rising Star for the SAM “10 Under 30”
SAM Magazine—Natick, Mass., March 17, 2020—Is there a 20-something rising star at your ski area who is poised to make an impact and climb…
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The Mountain Collective Adds Four New Destinations for 2020-21
SAM Magazine—Aspen, Colo., March 10, 2020—The Mountain Collective will include 22 destinations for the 2020-21 season with the addition of Sugarloaf, Maine; Panorama, B.C.;…
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Steady Q2, But Uncertainty Looms for Vail Resorts
SAM Magazine—Broomfield, Colo., March 10, 2020—For the three months ending Jan. 31, 2020, Vail Resorts (VR) total lift revenue increased 8.2 percent, driven by an…
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Snow People – October 2019
CRANMORE, N.H.Cranmore Mountain Resort, N.H., announced several staffing updates. In resort operations, Tricia Garcia has been promoted to director of base area operations. She brought on Gregg Ludvigson as…
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Booking Trends Shift for Western Destinations
SAM Magazine—Denver, Oct. 22, 2019—Strong bookings made during the month of September helped boost the overall outlook for the summer season and upcoming winter…
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Snow People – September 2019
resorts SARAH JONES, STEAMBOAT SKI RESORT, COLO. Sarah Jones has been named the first ever director of sustainability and community engagement at Steamboat Ski…
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Vail Resorts Closes on Peak Resorts Acquisition
SAM Magazine—Broomfield, Colo., Sept. 24, 2019— Vail Resorts has closed on its acquisition of Peak Resorts, Inc. for a purchase price of $11 per…
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Sea to Sky Gondola Haul Rope Intentionally Severed
SAM Magazine—Squamish, B.C., Aug. 16, 2019—The haul rope of the Sea to Sky Gondola in Squamish, B.C., was reportedly cut in what police are…
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Tariffs Still Set to Hit Winter Sports Gear
SAM Magazine—Lakewood, Colo., Aug. 16, 2019—President Trump postponed the 10 percent tariffs on Chinese-made goods, set to take effect on Sept. 1, for many…
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Squaw Valley Alpine Meadows Base-to-Base Gondola Approved
SAM Magazine—Olympic Valley, Calif., July 24, 2019—After years of environmental reviews, permit hearings, and opposition from conservation groups, the base-to-base gondola that will connect…
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PSIA Holds Symposium on Teaching Children
A National Children’s Symposium was held at Copper Mountain, Colo., in January. About 80 participants studies a new teaching manual, “Child-Centered Skiing: The AmericanTeaching…
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Peak, Boyne Resorts Roll Out Multi Area Pass Options
SAM Magazine—West Dover, Vt., March 7, 2019—’Tis the season for season pass sales for 2019-20, and the offers and deals are piling up. Among…
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Passion Starts Here
Our #MyFirstMountain series profiles four places where skiers and riders begin their love affair with winter sports. Is it too mystical to say that…