SAM Coverage
Technology
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Ask the AI Guy
Real questions from real ski area personnel, answered in plain English by a real human.
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From Pain Points to Payoff
Six ski area case studies show how targeted tech investments moved the needle on operations, risk, and efficiency. At most ski areas, new tech…
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Technology Temp Check
What ski areas are saying about software, systems, and strategy. Results from the 2025-26 SAM Technology Survey show ski areas are spending more on…
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The Cost of Efficiency is Authenticity
A fearful marketer’s view on AI. I am a one-person marketing department at a relatively small family-owned ski area. That means I wear a…
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AI on the Hill
How ski areas are experimenting with artificial intelligence ops tools. At ski areas exploring the potential of artificial intelligence, early use cases are emerging not…
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Tech Uplift
These four resorts are modernizing their tech stacks, softening internal resistance to create experiences with less friction. “Update! We upgraded our POS, so it plays…
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Dig Deep on Data
Use AI to mine your data cache and unlock operational insights. Resort operators accumulate vast amounts of data across operations like F&B outlets, ski…
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F&B Tech Heats Up
To take advantage of tech in F&B, involve your staff in the planning, decision-making, and implementation. “What’s the next big thing in F&B tech? Where…
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Build Your Own AI Assistant
The surprisingly simple process of creating a customized AI assistant with ChatGPT. As the ski industry evolves, small teams find themselves juggling more responsibilities…
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Leading the Charge
The growing popularity of electric vehicles drives resorts to navigate investments in charging infrastructure. Resort operators have noticed the influx of guests arriving in…
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Envisioning An AI-Powered Future
What does the growth of AI mean for the winter sports industry? AI tools are already reshaping the way we search, shop, schedule, and…
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New Products :: November 2024
A wide variety of products and services—from hardware to software, and staffing help to safety—for ski area operators to consider.
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Ski Resort AI Bootcamp to Prepare Resorts for the Future
SAM Magazine—Natick, Mass., Sept. 6, 2024—SAM Magazine is offering a virtual Ski Resort AI Bootcamp this fall, aimed at informing resort personnel of the…
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Staying Connected
As connectivity plays an increasingly important role in resort operations, here’s what to know about improving your communications infrastructure. At ski areas, cellular and…
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New Products :: July 2024
A host of new technology, equipment, and goods aimed at helping operators optimize business and operations. SKIDATA SMOVE This story is from the SAM print…
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The Rise of the Mechtrician
Lift maintenance teams may not need IT people (yet), but lift mechanics—and training—have evolved in response to new tech. It all started with an old…
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Finding Fraud
Credit card scams are on the rise, forcing many ski areas to learn how to recognize and manage fraudulent purchases. Online sales, cashless systems, and…
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The End of Cash is Nigh
More resorts are moving toward cashless transactions thanks to a slew of benefits. Back in the day, head-out-to-ski prep looked like this: tighten up your…