SAM Coverage
Technology
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AI: Opening Pandora’s Chatbot
How to identify the risks and capitalize on the opportunities of Artificial Intelligence. This story is from the SAM print archive Subscribers can read…
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The Risk of Not Investing in Tech
A look at the costs of investing—or not investing—in the latest the latest software and what the future may bring. Summer and fall are…
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What’s Next in Ski Area Technology?
Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience. IN THIS TWO-PART SERIES, SAM SURVEYED NUMEROUS TECHNOLOGY…
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The Data Made Us Do It
Mt. Hood Meadows uses technology, data analysis, and messaging to manage visitation, improve the guest experience, and increase revenue. Some thought the April 1,…
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Target Marketing
How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience. There’s guest data and there’s marketing, but…
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Be More Cyber Secure
Developing a comprehensive cybersecurity program will help ski areas be more prepared when they are targeted. Last year broke all records for data loss…
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Tame the Tech Frontier
Choosing the right software and other technology for your operation requires thorough assessment and a thoughtful approach. Head to the SAM Technology Mountain Department…
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Tech Planning :: Assessments
Questions to help you conduct internal and supplier assessments. SAM gathered feedback from resort operators and suppliers to compile two easy-to-reference lists of…
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Reinventing Guest Services
Digital adoption and operating changes have revolutionized customer service, improving the lot-to-lift process for guests and staff. After a winter of changing rules,…
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Digital Embrace
The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale. Before Covid, Bolton Valley, Vt., did about 70 percent…
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Prepare for the Worst
Invest in an I.T. disaster recovery plan and implementation to avoid a worst-case scenario. Disaster recovery should be in almost every company’s I.T.…
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Technology Mountain Department
Technology is transforming how ski resorts and mountain operations work. The Technology Department explores digital tools, operational software, automation, data systems, and guest-experience tech…
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Pandemic Silver Linings
Many changes that resorts made for this Covid winter will have lasting impacts on operations and the guest experience. Face coverings? Check. Capacity limits?…
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Smart Service Delivery
The I.T. department can thrive with the proper systems and lines of communication in place. This article is the second in a series…
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Translating I.T. Needs
Put tech spending needs in terms leadership can understand. Information technology (IT) departments in companies that are not primarily technology focused, like those in…
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Can’t Touch This
Technology can go a long way toward eliminating guest touchpoints. Part of a Special Section “Winter 2020-21: A New Normal” sponsored by Aspenware. The…
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Enterprising Software
Providers of enterprise software solutions are stepping up their game. Most ski areas are fairly complex operations, especially when looking at them through the…
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How to Win at E-Commerce
Online sales drive advance purchases, make business more predictable, and capture consumer data. And what drives online sales? Dynamic pricing. Ski areas around…