SAM Coverage
Ticketing
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Seth Says: The Marketing Wisdom of Marshall Tito
Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses of regular…
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Are There Casualties of the Season Pass Wars in Colorado?
Discounted ticket pricing and special passes for the 2001-2002 season in Colorado are making it difficult for some smaller- and medium-sized areas to play…
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Making the Model Work
As promised, the NSAA released a handbook of best practices culled from effective methods for increasing trial and conversion rates from around the country.…
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Value Deals On Snow
A new, simplified pricing program at Cranmore Mountain has meant shorter lines, happier customers and more skier visits.
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Seth Says
The inimitable Slats Grabski tells Seth about how the season-pass war has returned as resorts are looking for capital for summer projects.
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Finally, Some common sense in Season Pass Pricing
Bob’s piece speaks to the season pass wars of the summer that saw eastern resorts waging a battle similar to Colorado resorts. Dropping the…
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Parents Ski Free?/Will the 1999 Outdoor Retail Summer Market Leave a Meaningful Mark? Erwin Wieland Retires; Doug Waugh, Alex Lowe Die
Turner’s piece says to heck with children-ski-free programs, gain more publicity by offering a parents-ski-free package: no kid, no ride; Roger Lohr wonders about…
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Bogus Basin Update-One Year Later
Bogus Basin, Idaho’s GM reflects on the apparent smart move to sell $199 season passes. Capacity increased by 50-60 percent without causing the overcrowding…
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Season Pass Sales Success
A simple plan eliminating an assortment of discount plans and reducing the season pass price at Bogus Basin, Idaho, from $550 to $199 for…
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Colorado’s Price Wars: Bonanza or Bubble?
Taking acue from the major airlines, Colorado resorts are coming up with deals and discounted tickets to gain market share and get more people…
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No Discount For Some Socal Areas
Three out of the four major Southern California ski areas are streamlining ticket prices and throwing out many discounts, but the biggest surprise of…
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Frequent Skier Deals On The Rise
A look at frequent skier deals at resorts around the country, which have multiplied in the face of ski area consolidation.
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Discount Lift Tickets Reaching Epidemic Proportions
An in-depth look at the pros and cons of discounted tickets. Covers strategies of ski areas that offer many types of tickets and those…
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Hitting The Niche With The Point Ticket
A financial analysis of the bottom-line benefits of point ticketing–a slippery subject that is part marketing strategy, part real-dollar accounting and part consumer psychology.…
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Radio Frequency, Future
A look into the future of radio frequency identification (RF/ID) technology and the role it could play in area operations. Examines the possibility of…
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Radio Frequency, The Present
An examination of the current radio frequency identification (RF/ID) technology that is being used at ski resorts across North America.
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A Give-Away Ticket That’s A Winner
A look at how Anne Concannon and Jon Adams developed the Universal Ski Ticket, which is completely transferable and accepted at most ski areas…
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Are We Giving Away The Store?
A critique of the numerous operations outside the ski industry that are selling discounted packages to ski consumers. Don McKay, general manager of Tyrol…