The Voice of the Mountain Resort Industry | Est. 1962
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January 1992 Issue
A look at the first part in a two-part series of market research programs being conducted by the Leisure Trends/ Gallup organization. The research, comissioned by the USIA, will ask detailed questions of self-identified skiers at the beginning of the season, then return to those same people at the end of the season to identify current perceived and actual trends among today’s skier market.
