The Voice of the Mountain Resort Industry  |  Est. 1962

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May 2023 Issue

Child Care: A Critical Benefit

More resorts are investing in the employee child care experience in order to attract and retain staff—despite financial and logistical obstacles.

Access to quality and affordable child care is very limited in many mountain towns, and can be the difference between a talented employee being able to work or not. More and more resorts are recognizing this and taking action by offering discounted or even free child care in an effort to attract and retain quality staff. 

Last year, Smugglers’ Notch Resort made headlines in northern Vermont when it announced that it would offer free on-site child care for its employees. Prior to offering the benefit, only 11 employees used the Treasures Child Care Center to take care of their little ones. Now, 55 employees from several departments, including housekeeping, ski school, food and beverage, and guest services, have kids in the program.

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