SAM Coverage
Iseult Devlin
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Balanced Leadership
Leaders can get more out of their people by balancing results and relationships. Successful project management is more about people than it is about…
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Marketing the Magic
Resorts are embracing emotion-driven marketing, inspiring guests via video, social posts, and unique mountain activities. Ski resorts are adapting marketing strategies to connect with…
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Dressing for Success
Rental outerwear can improve the guest experience and the bottom line. The relatively small rental apparel market seems poised for growth. Resorts in the…
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Child Care: A Critical Benefit
More resorts are investing in the employee child care experience in order to attract and retain staff—despite financial and logistical obstacles. Access to quality and affordable…
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Raising the Bar
When it comes to looking after our littlest guests, there are many ways to keep them, and the parents, happy. One small hour of…
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Raising the Bar
CSIA and Sierra College have teamed to create a training program for lift maintenance and electrical staff. The polar ice caps might be getting…
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Recruiting for Diversity
Jiminy Peak and Ski Butternut have found some great employees by working with a local group that promotes diversity. Finding full-time employees to work…
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Snowskates: A sport of the Future?
A small but growing group of snowskate enthusiasts is determined to launch the sport of snowskating into stardom. Snowskates—not to be confused with skiboards—are…
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Summer Toys Provide Off-Season Thrills
Who says summer has to be all planning and no play? Because of an array of new off-season toys, ski and snowboard resorts have…
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Intrawest: A Rental Profile
Rental shops get a bad rap. And it’s no wonder. Traditionally, rental shops have been located in hard-to-find places, they’ve been dark and there…
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Tubes, Skibikes and the Zorb, What’s Next?
It seems like anything and everything is game at resorts these days. Snowbikes, tubes, mini-skis and laser guns are all part of a group…
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Resorts as Retailers: Expanding Avenue or Wrong Turn?
As resorts continue to diversify, the question of whether retail shops can generate profits always comes up. When Okemo Mountain, Vt., decided to increase…
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1998 Rental Helmet Roundup
Just a few years ago, you could count the number of helmet distributors on one hand. That’s changed: With over 20 companies in the…
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Hot-Selling Helmets Still Provoke Controversy
While the ski industry debates the use of helmets and authorities haggle over standards and recommendations, helmet sales are on the rise. The word…
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1998 Rental Roundup: XC and Snowshoes
Guess what? Not everyone wants to go downhill skiing or snowboarding in the winter and smart ski resorts are expanding the options for such…
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1998 Snowboard Rental Roundup
Things are changing on the snowboard scene making rental more of a priority than it has ever been. From Airwalk to Rossignol, snowboard engineers…
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Crazy for Demo Centers
Demo centers are popping up all over the place as part of a growing effort to get more ski school business, more rental business…