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July 1994

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Environmental Awards

Times Mirror Magazines passed out its environmental awards and inaugurated the Golden Eagle Awards for Environmental Excellence at the NSAA national convention....
A breakthrough study based on the 1994 National Skier Opinion Survey (NSOS) reveals distinct regional differences among skiers and skier preferences. I...

The Environment And Your Customer

Written by David B. Rockland
A report covering the results from the third annual Roper study on the attitudes of Americans and skiers towards environmental issues. Includes all res...

We've Come A Long Way

Written by Charles R. Goeldner
Seventeen years of NSAA's annual economic studies provide a rich perspective for viewing what has been wrought by the ski industry. Essentially a recap...

Slc Aims For 2002

Written by Janet Nelson
With many facilities in place and more under construction, Salt Lake City, Utah, is betting on winning the Winter Olympics in 2002. Includes all curren...

Ski Media Incest

Written by James Tabor
In the mid-1980s, ski magazines began to lose checks and balances between advertising and editorial, a situation that raises ethical and credibility qu...
A look at new Americans with Disabilities Act (ADA) regulations that pertain to the resort industry. Article addresses key points and tells where to ge...

Cross Country On An Up-Trend

Written by Jonathan Wiesel
A report from the 1994 summit meeting of the Cross Country Ski Areas Association (CCSAA) after a "watershed" winter for the sport.
Notes on the events and speeches of the NSAA convention in Marco Island, Fla., including a summary of meetings between NSAA and PSIA and a review of th...

Marketing Gets Low Grades At Sia Forum

Written by Linda Goodspeed
A look at the Ski Industries America marketing plan and an excerpt from Milton Brand's stinging indictment of SIA's failure to reach their targeted mar...
A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports, with a comment on the relat...

They're All Ropeways!

Written by Charles F. Dwyer
Calls for the industry to use a clearly-defined general term for uphill transport: "ropeways," rather than the inaccurate and inappropriate "passenger ...