The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

David Rowan

  • Usia Dies; NSAA Reborn

    USIA Dies; NSAA Reborn With Michael Berry as CEO Almost exactly three years after merger, the union dissolves. NSAA Chairman, Chris Diamond, sees a…

  • Nsga And Asd Count 1991 Skiers

    As we reported in May SAM, both national sports participation reports — National Sporting Goods Ass’n. (NSGA) and American Sports Data (ASD) — found…

  • The Redefining Of U S I A

    One of the most fundamental realities of a trade association — no, the most fundamental — is its dues structure. This is changing at…

  • Research Reports

    The 1989 American Sports Analysis, which measures participation by Americans in a wide variety of activities, counted 14,435,000 downhill ski participants over the age…

  • Focus On The New Skier

    The new skier: Who is she? Who is he? This year, our coverage of the annual National Ski Opinion Survey (NSOS) will focus on…

  • Why The 10.9 Percent Drop In Skiers For 1989?

    Why The 10.9 Percent Drop In Skiers For 1989?

    Skiing did not do well as a participant sport in 1989, according to data released by two separate organizations, National Sport Goods Association (NSGA)…

  • Mountain To Rise From Ashes

    Mountain To Rise From Ashes

    Based on reporting by Gary Minich in the Decatur Herald & Review Macon County in Illinois is proud to be heartland corn country, and…

  • The Cosmopolitan Future of America’s Ski Resorts

    While the industry cranks up its multi-million dollar effort to “grow the sport” in the national market place, a less heralded effort in the…

  • Ski Area Management Issues

    One of the more interesting—perhaps charming—attributes associated with all of us in the ski world is that we rarely do things by halves. Far…

  • Tweedledum & Tweeledee Contest

    Tweedledum & Tweeledee Contest

    In the Winter ’79 issue of SAM I wrote an opinion piece entitled, “Some rude thoughts on ski movies.” It complained about the “godawful…

  • The Great Numbers Game

    In medieval times, one of the great questions — endlessly debated by theologians, scholars, philosophers and clerics — was how many angels could dance…

  • Washington Report

    Washington Report

    I had been to the White House before — as a tourist. But now I was going as an invited member of the press…

  • Issues

    Have you ever gone up to a lady who has a small child in tow and said, “Lady, that’s probably the homeliest little girl…

  • Issues and Update on Energy

    Sunday v Stratton …an update and an idea These are nervous days for the ski industry as we watch the after-shocks of the now…

  • Issues

    The award was staggering: $1.5 million. To underscore their verdict, the jury even tacked on a cool quarter million more than the plaintiff had…

  • Issues

    The model legislation program One of the basic approaches being taken by NSAA in its pursuit of legislative relief for ski areas from the…

  • Crossroads For Freestyle

    Crossroads For Freestyle

    If you were to enter today’s freestyle scene prepared to take everything at face value—as I did—you would enter an Alice-in-Wonderland world where everything…

  • Speak Out

    Anniversaries are not in themselves important; they merely mark the passage of time. But, as such, they are useful as benchmarks for the recording…