SAM Coverage
David Rowan
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Anatomy of the Deal
Les Otten’s dream to own Killington, he remembers, started on Thanksgiving Day 1967 when he was skiing there. He was 19. Driving home for…
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Musings On The Future Of Skiing
Two publications have recently focused on economic factors that may well result in societal changes, and which are therefore significant for ski industry planning.…
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Lifts 1995
Total new lifts built in North America in 1995 was 41, of which 39 were chairlifts, one a gondola and one a surface lift—a…
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Sending Right Messages- A Futuristic Look.
by David Rowan The scene is 1996 on a sunny, mid-winter Saturday at Mt. Terrific, U.S.A., where 3,500 recreationalists are having a ball in…
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NSAA Reborn With An Upbeat Mood And A New Look
National Ski Areas Association came back together, May 3-6, for its convention in San Diego, its identity reconfirmed, its collective shirt busting its buttons…
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Lifts 1992
No surprises, but oh, what a bummer of a year for new lift construction! The 36 new lifts represent the lowest total since SAM…
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NSAA Starts Anew In Lakewood, Colorado
The “new” National Ski Areas Association is going to look very much like the old one in form, structure and program. This is the…
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Usia Dies; NSAA Reborn
USIA Dies; NSAA Reborn With Michael Berry as CEO Almost exactly three years after merger, the union dissolves. NSAA Chairman, Chris Diamond, sees a…
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Nsga And Asd Count 1991 Skiers
As we reported in May SAM, both national sports participation reports — National Sporting Goods Ass’n. (NSGA) and American Sports Data (ASD) — found…
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The Redefining Of U S I A
One of the most fundamental realities of a trade association — no, the most fundamental — is its dues structure. This is changing at…
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Significant New Insights on the U.S. Skier Market
Let me start with a conclusion: USIA has generated some extremely valuable and significant data with Part I of their research study of today’s…
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Ski Equipment: Barrier to Market Growth?
I recently had occasion to watch and eavesdrop on an attractive young person — gender is irrelevant, but let’s call her Suzie — trying…
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Lifts 1991
Well, we knew it was coming, and it did. We have hit new lows for new lift construction in North America with a total…
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New Numbers From Old Sources: Nsos, Nsga, Asd
Skiers are still young, but getting older; they are still entering the sport at an encouraging rate and departing it at an equally discouraging…
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Research Reports
The 1989 American Sports Analysis, which measures participation by Americans in a wide variety of activities, counted 14,435,000 downhill ski participants over the age…
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Focus On The New Skier
The new skier: Who is she? Who is he? This year, our coverage of the annual National Ski Opinion Survey (NSOS) will focus on…
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Why The 10.9 Percent Drop In Skiers For 1989?
Skiing did not do well as a participant sport in 1989, according to data released by two separate organizations, National Sport Goods Association (NSGA)…
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Mountain To Rise From Ashes
Based on reporting by Gary Minich in the Decatur Herald & Review Macon County in Illinois is proud to be heartland corn country, and…