SAM Coverage
Pam Conklin
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Vail Awash With Awards, Seminars And Celebrities at 19th Ski Magazine Week
With about 300 participants, Ski Magazine Week was the best attended and most responsive in the 19-year history of the fixture, according to publisher,…
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The Marketplace: Is There Any (New) Business Out There?
It’s that time of year—the time to plan and budget for the 1981-82 season’s marketing programs.
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Report on “SKI Business Week”
Ah, the euphoria of two years ago, when everyone in the ski industry was elated over research findings that there were more skiers “out…
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Marketplace: Photography: Number One Communicator
Given the aesthetic beauty of skiing—the surroundings, the participants, their health and obvious enjoyment—a good ski photograph communicates better than any other medium what…
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Bomb Threats
At the height of the ski season last winter, four Colorado ski resorts were forced to deal with the “unthinkable.” Aspen, Vail, Copper Mountain…
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Marketplace– The Black Skier Market
Last winter, the largest organized ski group on any single mountain at one time was the Flatland Ski Association, convening for their annual long…
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Marketplace
Ships passing in the night. Here we are, in the midst of the energy crisis ocean. We “man the yardarms and run full speed…
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The Market Place
Most ski area marketing directors don’t read the newspaper. But, simply because they live in places where people come to “get away from it…
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The Haskell Hearings
P.R. Director for Vail, Pam Conklin was a member of the special industry team that formulated strategy and then articulated it. Photography by Janet…