SAM Coverage
Pam Conklin
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Vail Awash With Awards, Seminars And Celebrities at 19th Ski Magazine Week
With about 300 participants, Ski Magazine Week was the best attended and most responsive in the 19-year history of the fixture, according to publisher,…
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Marketplace
Plus ça change, plus c’est la même chose. “What was applied in the trade did not stem from a textbook study of marketing principles…
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Club Med Is Coming
“Club Mediterranee has been in the ski resort business for more than 20 years,” says Serge Trigano, chairman of the board of Club Med,…
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The Marketplace: Is There Any (New) Business Out There?
It’s that time of year—the time to plan and budget for the 1981-82 season’s marketing programs.
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Marketplace: Photography: Number One Communicator
Given the aesthetic beauty of skiing—the surroundings, the participants, their health and obvious enjoyment—a good ski photograph communicates better than any other medium what…
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Report on “SKI Business Week”
Ah, the euphoria of two years ago, when everyone in the ski industry was elated over research findings that there were more skiers “out…
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Marketplace
Did your candidate win? Are you satisfied that your interests will be adequately represented by the new crop of officeholders? Were you a part…
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(A)Mazing Psychology Of Liftlines
Amid the hoopla about new construction, additions and refurbishing that resounds through the ski resort business each fall, the new lift mazes at Arapahoe…
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Marketplace
Nobody’s advertising budget is ever as big as they’d like it to be. Fortuneately there are a number of avenues beyond advertising to stretch…
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Marketplace
“We’re in Ski and Skiing because we have to be—our competitors are there,” says one resort marketing executive. “But they’re expensive and I’m really…
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Marketing Worldwide
For the past seven-to-ten years, European and Japanese interest in American skiing has been high, at least as evidenced by the annual visits of…
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Marketplace
It’s considered a marketing phenomenon—and fact of life—in other businesses and industries, so why not in skiing? I’m talking about the emerging women’s market.…
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Summer Money At Sun Valley, ID
Sun Valley is well known as an all-around winter resort. It might be equally well-known as the quintessential summer resort. On both counts it…
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Marketplace
Ski Area Public Relations: Where To? Recently a ski area public relations professional was passed over for a promotion for the second year in…
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Bomb Threats
At the height of the ski season last winter, four Colorado ski resorts were forced to deal with the “unthinkable.” Aspen, Vail, Copper Mountain…
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Marketplace– The Black Skier Market
Last winter, the largest organized ski group on any single mountain at one time was the Flatland Ski Association, convening for their annual long…
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Marketplace
Ships passing in the night. Here we are, in the midst of the energy crisis ocean. We “man the yardarms and run full speed…
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The Market Place
Most ski area marketing directors don’t read the newspaper. But, simply because they live in places where people come to “get away from it…