SAM Coverage
Sarah Wojcik
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Vail Resorts Visits Strong, But Revenues Decline
SAM Magazine—Broomfield, Colo., March 15, 2021—Vail Resorts (VR) saw year-over-year business levels improve during January and February, with season-to-date visits down 8.2 percent through…
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Sundance Mountain Resort to Install Two New Chairlifts
SAM Magazine—Sundance, Utah, March 12, 2021—The new owners of Sundance Mountain Resort are wasting no time making improvements to the Utah resort founded by…
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Resorts Roll Out 2021-22 Pass Programs
SAM Magazine—Ludlow, Vt., March 11, 2021—It’s March, which means next season’s passes are going on sale. Many are offering financing options and carrying over…
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Covid Cases Continue to Decline as Vaccinations Increase
Nearly one-fifth of the population has received at least a first dose of vaccine, according to the latest Virus Tracking report from the Insights…
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Big Snow American Dream GM Jim Haas Dies
SAM Magazine—East Rutherford, N.J., March 8, 2021—Big SNOW American Dream general manager Jim Haas, 70, died Saturday, March 6, due to complications caused by…
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Ikon Pass Program for 2021-22 Shows Few Changes
SAM Magazine—Denver, March 4, 2021—Details of the 2021-22 Ikon Pass were released today, and they are nearly identical to the pre-Covid passes for 2020-21.…
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New Products :: March 2021
A collection of new products for retail, mountain operations, and summer activities. SOL ALPINE GOGGLES The five styles of Sol Alpine goggles were…
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Tamarack Unveils Free Year-Round Pass for K-12 Students
SAM Magazine—Donnelly, Idaho, March 3, 2021—Tamarack Resort has unveiled a new community-focused lift pass to reward local students for their commitment to school and to…
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Staff Member Dies at Baldy Mountain Resort
SAM Magazine—Oliver, BC, March 3, 2021—An employee of Baldy Mountain Resort in British Columbia died Friday, Feb. 26, from injuries sustained after reportedly becoming…
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POM Acquires Outside, Creates Multi-Media Empire
SAM Magazine—Boulder, Colorado, Feb. 23, 2021—Pocket Outdoor Media (POM), which has been accumulating active lifestyle content and services, significantly expanded its reach by acquiring…
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Indy Pass Adds Waterville Valley and Saddleback
SAM Magazine—Portland, Ore., Feb. 23, 2021—Waterville Valley Resort, N.H., and Saddleback Mountain, Maine, are joining the Indy Pass through the end of the current…
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TGR, Indy Pass Film to Highlight Independent Resorts
SAM Magazine—Jackson, Wyo., Feb. 18, 2021—Teton Gravity Research (TGR) and the Indy Pass will explore the spirit of independent ski and snowboard areas around…
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More Snow, Less Covid-19 Deliver Uptick to Western Destinations
SAM Magazine—Winter Park, Colo., Feb. 18, 2021—January snow and a drop in both Covid-19 cases and hospitalizations combined to give a boost, albeit small,…
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Italy Extends Resort Ban with Little Notice
SAM Magazine—Rome, Italy, Feb. 16, 2021—Many of Italy’s ski resorts were ramping up to open this week, some starting Monday, Feb. 15, when the…
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Showdown Montana Gets Next-Gen Owner
SAM Magazine—Neihart, Mont., Feb. 10, 2021—George Willett has sold Showdown Montana to his daughter, Katie Boedecker, after nearly 48 years of running the resort.Katie…
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NSAA Makes the Most of 2021 Virtual Winter Conference
SAM Magazine—Lakewood, Colo., Feb. 10, 2021—The National Ski Areas Association (NSAA) 2021 winter conference and trade show was held virtually, Feb. 1-5. Attendees participated…
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COVID Insights: Declining Cases
The latest virus tracking reports from Insights Collective are showing light at the end of the tunnel, with new cases and hospitalizations declining. Only Oregon,…
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Ontario Resorts Prepare to Reopen
SAM Magazine—Collingwood, Ont., Feb. 9, 2021—The province of Ontario will allow ski resorts to gradually start reopening to the public soon, following a six-week…