SAM Coverage
Sarah Wojcik
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I Am a Snowmaker 2021: And the Winner Is…
SAM Magazine—Boischatel, Quebec, Jan. 25, 2021—More than 4,000 total votes were cast during the seven-day voting period in the 2021 HKD I AM a…
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Shutdown of French Resorts May Extend Through Entire Season
SAM Magazine—Paris, France, Jan. 20, 2021—Ski resorts in France had hoped they could start up their lifts and welcome skiers and riders on Feb.…
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Virtual Conferences Continue in 2021
With the continuation of the COVID-19 pandemic, many of the traditional education opportunities have moved online. We know it’s a busy time, so SAM…
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Vail Resorts Visits Declined 16.6 Percent Through the Holidays
SAM Magazine—Broomfield, Colo., Jan. 18, 2021—Vail Resorts (VR) reported that season-to-date visits at its North American resorts are down 16.6 percent for the season…
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Covid Insights: Just When You Thought We’d Turned a Corner …
Despite the growing availability of vaccines, the pandemic continues to demand attention. A new strain is putting more people, including kids, at risk of…
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CCSAA Consumer and Retailer Survey Results
SAM Magazine—Woodstock, Vt., Jan. 13, 2021—As part of a research initiative and in partnership with Snow Sports Insights, the Cross Country Ski Areas Association (CCSAA)…
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2021 “I AM a Snowmaker” Voting is Now Open
SAM Magazine—Natick, Mass., Jan. 11, 2021—Online voting for the 2021 HKD and SAM “I AM a Snowmaker” contest is now open, and continues through midnight (EST)…
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Cal Conniff, former NSAA Head, Dies
SAM Magazine—Kennebunk, Maine, Jan. 11, 2021—Cal Conniff, president/executive director of the National Ski Areas Association (NSAA) from 1973 to 1990 and a 1990 U.S.…
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Special Report: Cross-Country Skiing is Booming
by Roger Lohr The Cross Country Ski Areas Association (CCSAA) has been conducting online sessions with members since last spring, focused on sharing information…
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Challenging Christmas Provides Litmus Test for Season
SAM Magazine—Jan. 7, 2021, Ludlow, Vt.—This holiday period didn’t break any visitation records, but demand across the country was solid, even as conditions varied…
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Patrol Covid Outbreak Temporarily Shutters Hunter Mountain
SAM Magazine—Hunter, N.Y., Jan. 6, 2021—Hunter Mountain was compelled to close Tuesday, Jan. 5, after “a number of ski patrollers excluded out of work…
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New Products :: January 2021
A collection of new products for several different aspects of resort operations. PISTENBULLY SNOWSAT MAINTAIN SNOWsat Maintain is the new digital tool developed…
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Covid Case Trends Turned More Favorable in December
Coronavirus cases were flat or down in 46 states and Washington, D.C., as the Christmas holiday week began, according to the latest tracking report…
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Ontario Puts Ski Season on Hold
SAM Magazine—Collingwood, Ont., Dec. 23, 2020—The province of Ontario has imposed a 28-day shutdown of much of the province beginning Dec. 26 to curtail…
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Big White Responds Quickly to Covid-19 Outbreak
SAM Magazine—Kelowna, B.C., Dec. 18, 2020–A cluster outbreak of 76 positive Covid-19 cases at Big White Resort has spurred action from the resort and…
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European Ski Industry Struggles with Covid
SAM Magazine—United Kingdom, Dec. 18, 2020—Here we present a roundup of ski industry news from across the pond, based on Patrick Thorne’s “Snow Hunter’s…
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Western Destinations Facing Big Lodging Declines
SAM Magazine—Winter Park, Colo., Dec. 18, 2020—The surging pandemic and resort capacity limits combined to negatively impact lodging reservations in November at mountain resorts…
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Winter Park to Require Passholder Reservations
SAM Magazine—Winter Park, Colo., Dec. 16, 2020—Winter Park is implementing a passholder reservation system ahead of the holidays, as large crowds and limited terrain…

