SAM Coverage
Sarah Wojcik
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Holiday Openings Shift Under New COVID Measures
SAM Magazine—Ludlow, Vt., Dec. 2, 2020—While holiday openings were still plentiful this Thanksgiving, the model for opening seems to have shifted in parts of…
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Snow People – December 2020
RESORTS Sarah Sherman, Snowbird Sarah Sherman has been appointed communications manager at Snowbird, working within the marketing team to oversee the resort’s public and…
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To Open Resorts, or Not: Europe in Turmoil
SAM Magazine—Paris, France, Nov. 30, 2020—With the pandemic spiking across many regions in the European Union, France has declared that ski lifts won’t run…
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COVID Insights: Staying Open Through the Pandemic
The latest news and observations from the Insights Collective regarding how Congress, states, and municipalities are trying to aid business even as they try…
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COVID Insights: The Value of Vaccines, Outdoor Dining, Masks, Apps, and more
It will be several months before vaccination levels dent the spread of the pandemic. That should make us thankful for the financial benefits of…
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Drive-in Staff Orientation at Sunday River
SAM Magazine—Newry, Maine, Nov. 20, 2020—Resorts have had to get creative with their formerly indoor, packed-room staff orientations. Sunday River, Maine, has gone the…
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COVID Tracking: Could Latest Spike Peak Before Thanksgiving?
While COVID-19 infection levels remain high—and climbing, in many locations—this week’s Virus Tracker from the Insights Collective shows a bending of the curve. If…
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Summer Ended on Positive Note for Western Destinations
SAM Magazine—Bradenton, Fla., Nov. 18, 2020—Western mountain resorts enjoyed a slight 1.3 percent bump up in year-over-year occupancy in October compared to October 2019,…
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Indy Pass Adds Snow Ridge and Antelope Butte
SAM Magazine—Portland, Ore., Nov. 17, 2020—The Indy Pass now includes access to Snow Ridge Ski Resort in upstate New York and Antelope Butte in…
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New Mexico Shutters Ski Areas as States Tighten COVID Restrictions
SAM Magazine—Santa Fe, N.M., Nov. 14, 2020—New Mexico Gov. Michelle Lujan Grisham and state health officials temporarily re-imposed a statewide order Friday that closes…
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Varied Conditions and Operating Plans as More Resorts Open
SAM Magazine—Ludlow, Vt., Nov. 12, 2020—The 2020-21 ski season has begun, with more resorts confirming opening dates even as COVID-19 cases surge across the…
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Cutter’s Camp Virtual Fall Fresher Opens Today
SAM Magazine—Natick, Mass., Nov. 11, 2020—To help terrain park professionals prepare for the challenges of the upcoming season, SAM partnered with Effective Edge to create a condensed virtual…
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COVID Insights: Tracking the Virus, and Combatting It
The pandemic is on the march in many local resort communities and in the larger market areas from which they draw their customers. State…
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Important Considerations When Choosing an E-Commerce Platform
An informative Q & A with Aspenware’s VP of Service, Jenni Buonanni. Snow is falling, and some North American resorts have already opened, with…
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Open Resorts Report Strong Visitation, Minor Guest Compliance Issues
SAM Magazine—Nov. 5, 2020—While many resorts projected conservative opening days (think late November to mid-December) to allow for time to implement new COVID protocols,…
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Brundage Mountain Acquired by Local Group
SAM Magazine—McCall, Idaho, Nov. 5, 2020—Brundage Mountain Holdings LLC has acquired the majority interest in Brundage Mountain Resort from the DeBoer family, which has…
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Pandemic Insights: Software that Spots COVID, and More
As COVID-19 injections spike again, a couple of developments are worthy of note, according to the latest Weekly Briefing from the Insights Collective. Among…
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New Products :: November 2020
A collection of products aimed at enhancing safety, comfort, convenience, and training. SUNKID “SAFE THROUGH THE COVID WINTER” SIGNAGE AND PRODUCTS SunKid has developed a…