The SAM Archive
Magazine Archives
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Staying Connected
As connectivity plays an increasingly important role in resort operations, here’s what to know about improving your communications…
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Summertime is not Slumbertime
Resorts look to weddings, mountain biking, and more to bolster summer operations, a small but growing piece of…
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What Guests Want
Guest experience is the latest battleground for ski area market share. Here’s how to determine and measure what matters…
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Mountain Spy :: July 2024
The Spy asks resort chatbots, “Do you have ticks? How do I avoid them?” The chatbots struggle to…
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New Products :: July 2024
A host of new technology, equipment, and goods aimed at helping operators optimize business and operations.
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News And Views :: July 2024
An interview with new NSAA board chairman Chip Seamans; global perspectives from the Mountain Planet expo, and more.
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Best and Worst in Marketing 2023-24
Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various…
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Learn to Ski, Learn to Ride
Post-LSSM, learn-to initiatives remain a key piece of the growth strategy for many ski areas—but there is still…
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Is Lower Guest Satisfaction & Loyalty the New Normal?
An exploration of the recent sharp declines in national Net Promoter Scores.
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The Question of Capacity
How the concept of comfortable carrying capacity can also help with community-wide planning as crowds grow.
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Mountain Spy :: May 2024
Staffers struggle with an unusual question: "Can I grass ski at your resort this summer? I have my…
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Outlook on Resort Marketing Report
SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual…
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News and Views :: May 2024
Guesstimates for '23-'24 visits, the longest preseason ever, get to know North Carolina ski areas, calling B.S. on…
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Idea Files :: May 2024
Clever solutons for on-hill signs, sanitary trash cabinet access, and lift chairlift carriers.
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Coasting Along
The mountain coaster market is expanding and new tech is improving safety and throughput.
