SAM Coverage
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Report
The environmental imperative has sparked an urgent need for a new land ethic in this country, and the ski area operator must take the…
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Food Service
Streamline your checkout In a well designed cafeteria every service station is capable of serving customers faster than the cashier station. Anything less would…
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In Court
Taking her daughter to see a ski jump competition, a young mother had the misfortune of choosing a vantage point in a roped-off area…
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Marketing
It isn’t too late but it’s already past countdown time for the production and distribution of next year’s brochure. Trite as it may sound,…
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Technology
Looking back, planning ahead The 1971-72 ski season was an unusual one for nearly all North American ski areas. Lack of natural snow early…
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Report
AMF, Inc., the leisure-industry giant and parent firm of Head Ski Company, may soon be adding another name to its conglomerate roster—the Aspen Skiing…
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Speak Out
Anniversaries are not in themselves important; they merely mark the passage of time. But, as such, they are useful as benchmarks for the recording…
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Letters
With reference to the article by Abby Rand in your October issue, “Pied Piper of the Promo Set,” I would like to suggest that…
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In Court
In the Fall 1970 issue we discussed the New York case of a novice skier who rented all of his equipment from a ski…
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Marketing
For some reason, ski area publicists nearly always seem to focus on print media when cranking out news of their resort. A recent random…
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Speak Out
Stop running your ski school like a classroom. Heresy? Hardly. Fact of the matter is that new skiers are plain fed up with what…
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Technology
Innsbruck Diary The second International Congress on Ski Slopes and Trails was held at Innsbruck, Austria, September 29-October 2 this year. Sponsored by the…
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Equipment
Hot and cold packs, designed to replace conventional ice packs, heat lamps and hot water bottles, are Wyeth Laboratories’ answer to quick treatment of…
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Report
Controversy New facts filed in fray over Mineral King The Far West and U.S. Ski Associations, in an attempt to stem a court appeal…
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Marketing
Generally, publicity must be considered a gamble, for unlike advertising, which is paid for, there’s no guarantee that it will be used. Furthermore, often…
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Speak Out
Ski instructor. Drop-out. Ski bum. Shiftless. Sabbatical from life. The put-down is heard too often.
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NSAA Newsletter
Bills urge improvements, compensation on U.S.F.S. lands The National Forest Recreation Association is urging public support of three bills introduced to the first session…
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Equipment
The Globe Ticket Company has announced the development of a new lift-ticket issuing machine capable of issuing up to 60 tickets per minute. The…