SAM Coverage
Uncategorized
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NSAA News
The National Ski Areas Association has been growing a pace—about 20 percent annually, according to NSAA executive director Richard Garis. But Garis’s concern, he…
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Letters
Discounting discounts David Rowan’s editorial in the Spring ’72 issue of SAM called for a joint national program between NSAA and USSA, the object…
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Marketing
Meaningful and profitable area promotions can only come from a scientific, detailed approach to planning and implementation. A promotion isn’t a sound investment for…
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In Court
Martha and her family went to the defendant’s ski area one busy day, intending only to enjoy the hospitality of the lodge and watch…
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Technology
Evacuation at Snowbird The second NSAA Lift Evacuation Seminar held at Snowbird, Utah, in September, is a strong indication of the desire of some…
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Speak Out
A Vote for the 1976 Winter Games However inadequate has been the performance of the Denver Olympic Organizing Committee (DOOC) in fulfilling that city’s…
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Report
DEVELOPMENT Christie buys Saddleback, plans expansion John Christie, through his newly formed firm Big Rangely Corp., has purchased the Saddleback Ski Area in Rangely,…
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Speak Out
We’ve all seen it coming. John Q. Skier, that once happy-go-lucky, mountain-loving jock whose only gripe was that the lifts never opened on time,…
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Marketing
Air the message If you or your advertising agency are victims of habit, there’s a good chance that you’ll allocate less than 20 per…
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NSAA News
Sun Valley: A look back The 10th Annual NSAA Convention and Trade Show at Sun Valley, reports Executive Director Dick Garis, was a “great…
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Equipment
Hedco Mark II Hedco’s new totally electric Mark II airless snowmaking machine uses the same “nucleation” principle as the H-2d. At 200 gpm, a…
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Report
The environmental imperative has sparked an urgent need for a new land ethic in this country, and the ski area operator must take the…
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Food Service
Streamline your checkout In a well designed cafeteria every service station is capable of serving customers faster than the cashier station. Anything less would…
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In Court
Taking her daughter to see a ski jump competition, a young mother had the misfortune of choosing a vantage point in a roped-off area…
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Marketing
It isn’t too late but it’s already past countdown time for the production and distribution of next year’s brochure. Trite as it may sound,…
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Technology
Looking back, planning ahead The 1971-72 ski season was an unusual one for nearly all North American ski areas. Lack of natural snow early…
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Report
AMF, Inc., the leisure-industry giant and parent firm of Head Ski Company, may soon be adding another name to its conglomerate roster—the Aspen Skiing…
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Speak Out
Anniversaries are not in themselves important; they merely mark the passage of time. But, as such, they are useful as benchmarks for the recording…