SAM Coverage
Marketing & Sales
-
Covid Insights: Just When You Thought We’d Turned a Corner …
Despite the growing availability of vaccines, the pandemic continues to demand attention. A new strain is putting more people, including kids, at risk of…
-
Several Major Markets, Destinations See Post-Holiday Covid Surge
SAM Magazine—Denver, Jan. 12, 2021—Since the Christmas holiday period, coronavirus cases have been rapidly on the rise in several major western ski states and…
-
Complicated Situation in Europe Continues
SAM Magazine—Paris, France, Dec. 2, 2020—The debate about restrictions on opening ski resorts, especially for the holidays, in European nations is evolving as government…
-
Weekly Virus Reports Show COVID-19 Wave Building
The weekly coronavirus infection rate trends compiled by the Insights Collective shows a steady and worrisome rise in COVID-19 cases in many major wintersport…
-
Book Early and Online: More Resorts Reveal Operating Plans
SAM Magazine—Ludlow, Vt., September 23, 2020—Resorts are implementing a mix of strategies to manage volume this winter, as most look to get lifts spinning…
-
Wildfires Rage Near Western Resorts
SAM Magazine—Lakeshore, Calif., Sept. 10, 2020—Snow may be falling in the Rockies, but wildfires are raging up and down the West Coast. The impacts…
-
Stay Connected
Six ways to build your brand and community for the long term. We know it’s going to be different this winter, we just…
-
Keep the Staff Informed (Guests, too)
This ski season will bring plenty of change. How will you keep everyone pulling the same rope? If the last eight months have taught…
-
Vail Resorts Unveils Winter Operating Plans
SAM Magazine—Broomfield, Colo., Aug. 27, 2020—Vail Resorts has released answers to the biggest question looming over the mountain resort industry as of late: “What’s…
-
Nordic Valley Expands Terrain, Installs Six-Pack
SAM Magazine—Eden, Utah, Aug. 21, 2020—Nordic Valley Ski Resort has unveiled a major capital improvement project that includes the area’s first high-speed chairlift and…