SAM Coverage
Marketing & Sales
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MSAA Summer Show Goes Virtual
SAM Magazine—Hastings, Minn., Aug. 19, 2020—In lieu of its traditional summer meeting and tradeshow, the Midwest Ski Areas Association (MSAA) hosted members at a…
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Win Smith Retiring from Sugarbush, John Hammond Named Successor
SAM Magazine—Warren, Vt., August 13, 2020—Sugarbush Resort president and COO Win Smith is retiring from his post. John Hammond, Sugarbush vice president of mountain…
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CWSAA Proposes Stimulus Package for the Ski Sector
SAM Magazine—Kelowna, British Columbia, Aug. 3, 2020—The Canada West Ski Areas Association (CWSAA) has submitted a proposal for specific carve-outs in the province’s CAN$1.5…
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Kaplan, Katz Urge Vigilance, Provide Winter Updates
SAM Magazine—Aspen, Colo., July 30, 2020—In open letters published this week, Aspen Skiing Company CEO Mike Kaplan and Vail Resorts CEO Rob Katz discuss…
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Summer Business Trends: Road Trips, Masks, and Second Home Use
SAM Magazine—Jacksonville, Fla., July 23, 2020—As summer business returns to mountain resorts, road trips, mask wearing, second-home use, and proactive health programs headline the…
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Snowsports, MTB Instructor Associations Forge Partnership
SAM Magazine—Lakewood, Colo., July 22, 2020—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) have partnered with the Professional Mountain…
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Early Pass Sales Fall Flat
In response to the abrupt end to the 2019-20 season, and uncertainty about the economy and the 2020-21 season, skiers and riders held off…
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NSAA Honors Resorts for Sustainability, Marketing, Safety, and Growth
SAM Magazine—Lakewood, Colo., June 4, 2020—The National Ski Areas Association (NSAA) presented awards in sustainability, safety, growth and marketing during the association’s virtual awards…
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Bousquet Mountain Acquired by Local Investors
SAM Magazine—Pittsfield, Mass., June 1, 2020—Bousquet Mountain ski area in western Massachusetts has been acquired by Mill Town community impact fund, a local Pittsfield-based…
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Resorts Reopen Amid Easing Restrictions
SAM Magazine—May 18, 2020—Across the country, government officials are easing restrictions enacted to mitigate the spread of COVID-19, allowing many mountain resorts to resume…