SAM Coverage
Marketing & Sales
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2000 Metro Newspaper Directory
This listing includes newspapers with special ski sections and winter travel promotions in the major North American markets.
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An Inside/Outside View of Marketing
The former communications director of Purgatory Resort explains that the ski industry is sorely lacking in marketing muscle and good research methodology. He says…
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Letters
Don’t Bite the Hand That Feeds You is a letter that supports John Jacobs letter in July 2000 that points to small ski areas…
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Watch the Competition Plan Ahead
Janet’s opinion piece points out the cruise and golf industry’s smart marketing and timely advertising to get vacationers to take to the water and…
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Avoiding the Spam Trap
This article explains that careful targeting and marketing can be used to produce an emailed newsletter that is both valuable and appreciated by potential…
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A Ramble in Ski Statistics
David explains the historical context and ongoing debate over the accuracy of skier statistics.
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Seth Says: The Marketing Wisdom of Marshall Tito
Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses of regular…
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The X Games Delivers Bigtime But Should We Ask For More
The continuing success of X Games events, TV coverage, crowds of spectators, could benefit the Guild of Action Sports to help fund insurance, education,…
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Getting Into Bed Together
Cross-promotions between manufacturers of consumer goods and resorts can bring added profits and exposure to both sides of the industry.
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Zeth Says: Party with the Guests
Slats Grabski tells Seth real retention starts after lessons, at the bar. Have fun with guests during and after the day, like the all…