SAM Coverage
Marketing & Sales
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TV Blitz Lures Sliders
This article describes how the Oregon Snowsports Industry Association turned a $25,000 windfall from great attendance at their consumer show into two of the…
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Letter to the Editor
John’s letter is in response to Chris Brink’s Speak Out from May 2000. John’s argument is that the industry would be well-served to help…
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SUVs Take On Ski Resorts
As SUV makers tap into the wintersports market, Lake Tahoe ski areas are getting great publicity and nice cars to drive in this cross-marketing…
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Passport Programs Growing
This article reviews the multitude of passport ski pass programs designed to get school kids onto the slopes.
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Seth Says: It’s the Message Not the Medium
This article promotes the premise that smart advertising makes the difference. Seth takes a look at ads that stick out and ones that fade…
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It’s Not, “Ski It to Believe It”
Shoup says when approaching the new national initiative discussed at Ski Industry Week (aimed at lapsed and infrequent sliders) it’s important not to forget…
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Ski Marketing Conundrum
David’s accompanying piece to Rick Shoup’s piece on avoiding past marketing mistakes explains that any marketing intitiative needs to fit with “some emerging realities”…
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Letters
Jeff Theobald on snowboard benches, Cliff Wordall on the new marketing initiative,corrections re: March 1999 Idea Files piece on lifting frames and March 1999…
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Consumer For A Day
An industry insider decided to find out what it was like to choose a destination for a family vacation from brochures ordered up from…