SAM Coverage
Marketing & Sales
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2002-2003 Media Directory
Annual roundup of special winter sports sections in major metropolitan newspapers and industry-specific magazines across North America.
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Can You Hear Me Know?
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Can You Hear Me Know?
A survey of skiers and snowboarders find out which marketing methods are getting the most attention-and which ones aren’t.
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Information Overload
Online press kits can be a great aid, but only if they are up to date and easy to use.
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Tapping TV
No-one disputes that TV is a great marketing medium. But how can winter sports take advantage?
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Playing With the Big Boys
Cypress, a Vancouver day area, will receive worldwide publicity as a key site for the 2010 Games-which will also help underwrite a much needed…
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When Every Second Counts
Does your patrol offer Advanced Life Support (ALS)? Thi standard of care can mean the difference between life and death.
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Dress for Success
Uniforms should be considered one of your most important marketing strategies. Here’s whats new.