SAM Coverage
Marketing & Sales
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Keeping Safety Up Front
From NSAA’s Safety Week to individual programs, ski areas around the country are making safety awareness a top priority.
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It’s You; Not the Equipment
While equipment advances are great, let’s not forget to sell the fun that is skiing. David suggests instructors ski on the gear that’s available…
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A Growing Disconnect
Despite surveys that show price is not a factor in deciding whether to ski,, logic dictates it does make a difference and high prices…
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Are There Casualties of the Season Pass Wars in Colorado?
Discounted ticket pricing and special passes for the 2001-2002 season in Colorado are making it difficult for some smaller- and medium-sized areas to play…
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Making the Model Work
As promised, the NSAA released a handbook of best practices culled from effective methods for increasing trial and conversion rates from around the country.…
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Guess Who’s Coming to Ride?
A description of Aspen Mountain opening to snowboarders on April 1, 2001. About 2,500 snowboarders showed up on the historic day.
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Let’s Not Market Danger
A reminder to USST that it does no service when trying to build an audience by hyping the alleged danger of skiing and snowboarding…
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Coming Full Circle
The piece is an excerpt of a book review from the November 1985 SAM followed by commentary by Jennifer. The point is, the new…
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2001 Metro Newspaper Directory
This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.
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Where Are the Kids?
A call to action to refocus the industry in committing to nuture youth as the futre of the sport. Despite a lot of lip…