SAM Coverage
Marketing & Sales
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Central Park Snow Fest
This is a short piece on the NYC Parks and Rec Winter Festival involving Tubbs, BEWI, CCSAA and snowmakers from Killington, Ascutney and Smugglers’…
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Seth Says: Salomon’s Marketing Revolutions
Seth explores Salomon’s marketing effects over the last 30 years and how they have acoounted for four revolutions in the ski business. The epitomy…
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What Snow is Not
David’s take on the term “product” as it has crept into the vocabulary as a synonym for snow. He objects to the usage as…
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Marketing-Not Magic Bulletts
Brink, a vp of marketing for ASC, argues against discounting ski passes. While segmented pricing strategies are useful, he says the real need is…
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TV Blitz Lures Sliders
This article describes how the Oregon Snowsports Industry Association turned a $25,000 windfall from great attendance at their consumer show into two of the…
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Letter to the Editor
John’s letter is in response to Chris Brink’s Speak Out from May 2000. John’s argument is that the industry would be well-served to help…
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Letters: Snow Monsters
A letter of support and encouragement to other ski areas from George Willett, president of Mount Showdown, Mont., to use the Snow Monsters ski…
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SUVs Take On Ski Resorts
As SUV makers tap into the wintersports market, Lake Tahoe ski areas are getting great publicity and nice cars to drive in this cross-marketing…
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Passport Programs Growing
This article reviews the multitude of passport ski pass programs designed to get school kids onto the slopes.
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Seth Says: It’s the Message Not the Medium
This article promotes the premise that smart advertising makes the difference. Seth takes a look at ads that stick out and ones that fade…