SAM Coverage
Marketing & Sales
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Sports Marketing, The Industry And The Ski Consumer
What has sports marketing got to do with the ski consumer and the ski industry? What do Franz Heinzer, Kjetil Aamodt, Tomas Fogdoe, Anita…
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Offbeat Advertising: A Campaign That Worked
One magazine page stood out from last season’s abundance of virtually interchangeable ski area advertising that featured gorgeous skiers on great snow under cornflower…
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Buzz Words Highlight Travel Symposium
“Synergy” and “quality control” were last year. The 410 people who attended the 18th Annual Ski Travel Symposium at Vail this April exchanged a…
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Our Future Is Kids
In all the hi-tech marketing capabilities of segmentation, zip code targeting and psychographics, perhaps we forget one very basic fact, which, if the coinage…
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Ticketing And Access Control
As John Dendy, ticket manager of Red River, New Mexico, puts it, “the day of selling tickets out of cigar boxes has long past.”…
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Ticketing And Access Control
As John Dendy, ticket manager of Red River, New Mexico, puts it, “the day of selling tickets out of cigar boxes has long past.”…
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Rethinking Ski Resort Brochures
The ski industry’s major, first-of-its-kind effort in the late 1980’s to promote skiing in the U.S. boasted an impressive $5 million war chest. That…
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A Tale Of Trail Inflation
The quake in central Vermont was not detected by seismographs, but the aftershock rocked ski areas all over the state and into neighboring ones,…
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Clean Up Our Act And Clean Out The Stables
In a survey conducted by New England Ski Areas Council (NESAC) this past fall at some consumer ski shows, respondents were asked about the…
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Reaching Ski Clubs
One in every eight skiers belongs to a ski club, according to all the Skier Opinion Surveys conducted since 1988. Estimates made by The…