SAM Coverage
Marketing & Sales
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Effective Brochures
It wasn’t just another party of ski people who would sit around and discuss the ski business. I had planned an unusual activity: looking…
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Radio Advertising
Radios may be the most ubiquitious artifact on the American scene. Consider these facts: 98.6% of all homes have at least one working radio.…
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Media-Making Your Own Film
The best way to sell your ski area is to have skiers see it on an absolutely perfect day, when the temperature is moderate,…
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Media-Newspapers
With all the current emphasis on reaching non-skiers and getting them to take up the sport, newspapers are an obviously powerful medium for doing…
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Media-Publicity Photos
Tucked away in the mountains of Colorado is a ski area with an ambition to be in the big time. Sadly, it may never…
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Night Skiing
One month’s electric bill for Bristol Mountain ski area is just over $33,000. This may not be too spectacular when put against an Aspen…
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Package It!
Legend says those magic words — “package it” — are what made Coca Cola and Aunt Jemima. They have done pretty well for the…
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The Aspen Skier– 1974
The four Aspen ski areas (Aspen Mountain, Aspen Highlands, Buttermilk-Tiehack and Snowmass) handled a total of 1,260,289 skier-visits during the 1973-74 season. This was…
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Coke Puts On Skis
The Coca Cola program that was proposed to the NSAA membership in August is now a reality. Area response was strongly positive, as indeed…
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Media– Ski Shows
Ski area attitudes today towards the consumer ski shows is mixed. There are still some area marketing executives who display genuine enthusiasm — Buzz…