SAM Coverage
Marketing & Sales
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Media– Press Kits
I reach for the first envelope on my desk. It contains a colorful brochure and a personal note saying it contains a colorful brochure.…
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Special Report On The Media
Reaching the Skier How to use the ski publications The top ski markets and how to reach them through newspapers Radio — it’s yours…
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Media– Radio
It’s 4:30 a.m. No matter, Harry Baxter is at his station, telephone in hand. Harry is calling me to tell me that it’s been…
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Media– Newspapers
Each year the newspapers serving the major metropolitan markets of North America get into skibiz in a bigger way — and with very good…
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Brush Up Your Mailing Lists
An out-dated press list can make you look like an amateur, and less than efficient lists of customers or advertising respondents can waste large…
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Market Survey At Stowe
Many area operators have had no experience with skier surveys and this article illustrates some of the possible benefits with a recent case history…
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A Reservation For Two, Please
Zero Liftline Growth might soon be upon us, bringing good will, simplified maintenance and lots of black ink if the various policies of limiting…
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Selling New England Skiers New England
“The biggest opportunity for Eastern ski resorts lies in developing package plans and in creative regional promotion. These steps are necessary if New England…
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Pied Piper Of The Promo Set
Get out and help your competitors sell because the whole of an effort is greater than the sum of its parts—that’s the message the…
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The Skier Market-Northeast America
The business of skiing has been called a “boom” industry. Millions of dollars are invested in facilities and thousands are employed to provide slopes,…