SAM Coverage
Marketing & Sales
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Lessons Learned From Giving It Away
It was a simple but revolutionary concept: don’t charge for lift tickets. For the first 18 days of the 1991-92 season, Crested Butte Mountain…
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Getting And Keeping Senior Skiers
Attracting, restoring and preserving older skiers has been a constant theme of ski industry marketing and promotion. But little has been done in an…
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Pick Your Price And Your Place
For years the ski industry has been hearing that the cost of skiing is getting too high. Ski areas have responded with explanations that…
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Madison Avenue Invades Hunter
Hunter Mountain, N.Y., has long played host to special groups of skiers — chefs, nurses, firemen, to name a few — so it was…
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A Survey Of Ski Area Press Kits
Preparing a press kit is a lot like going to a cocktail party. Look good, try to be sincere. Wear nice clothes and don’t…
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January Promos: Unusual Approaches Boost Business
Ted Motschman, president and general manager of Mt. LaCrosse, Wisc., is a pro football fan, so he takes personal satisfaction in his area’s Super…
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How The Brits See Us
A classic ski joke in Europe is that you can spot people who have skied in America — they get off the plane smiling.…
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Extreme!
Is there anyone out there in the ski industry who hasn’t heard about extreme skiing? Check his ID. In the last several years there’s…
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Pow Wow Packs A Punch
There’s been a lot of talk about the burgeoning overseas-skier market. Ski resorts that participated in a huge travel-trade show called 1991 Discover America…
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Making The Customer Connection
An eight-stop tour around the country, as a seminar leader for the Institute of Ski Areas Studies, opened a window to the policies and…