SAM Coverage
Marketing & Sales
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Media– Ski Publications
As part of our media coverage, SAM asked the top editorial brass of the two major ski publications to tell what they can do…
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Media– Newspapers
Each fall skiers get the pre-season itch to get back on the boards. It doesn’t matter how bad the previous season was, all they…
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Media– Tv
How do you go about getting television coverage of your area? The obvious way of course is to buy the time, which in some…
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Media– Press Passes
He introduced himself as a sports writer from a newspaper in a distant town. The area owner’s wife talked with him briefly before she…
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Media– Press Kits
I reach for the first envelope on my desk. It contains a colorful brochure and a personal note saying it contains a colorful brochure.…
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Special Report On The Media
Reaching the Skier How to use the ski publications The top ski markets and how to reach them through newspapers Radio — it’s yours…
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Media– Radio
It’s 4:30 a.m. No matter, Harry Baxter is at his station, telephone in hand. Harry is calling me to tell me that it’s been…
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Media– Newspapers
Each year the newspapers serving the major metropolitan markets of North America get into skibiz in a bigger way — and with very good…
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Brush Up Your Mailing Lists
An out-dated press list can make you look like an amateur, and less than efficient lists of customers or advertising respondents can waste large…
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Market Survey At Stowe
Many area operators have had no experience with skier surveys and this article illustrates some of the possible benefits with a recent case history…