SAM Coverage
Marketing & Sales
-
Mid-Term Grade For Ski It To Believe It
Grades for “Ski It To Believe It” will be posted in mid-March at the annual meeting of USIA when year two of the plan…
-
Book Review– 101-Plus Marketing Ideas
It has been said that if the National Ski Areas Association did no other marketing of the sport except to disseminate among member areas…
-
Stratton Slashes Lift Prices
In a surprising and unprecedented move, Stratton, Vt., announced dramatic cuts in tickets and lodging prices for early and late season. From opening to…
-
Marketplace
You’ve told yourseIf a dozen times that, although you think market research is important, it’s impossible for your ski area to get involved because…
-
Adam’s Choice– Naming Trails
Unlike most people, who never get the opportunity to name anything except their children and their pets, ski area operators share Adam’s privilege of…
-
Brand Revisited
The focus group study conducted by the Brand Group a year ago startled some of us in its indictment of the ski industry’s inability…
-
Snow Reporting Needs A New Look
Though some may feel that the matter of snow conditions reports is an overworked subject, I maintain that for the average skier, it may…
-
Press Kits– Too Much, Too Many, Too Late
All right already. Enough is enough. It is a tremendous help to me, as a ski writer, to receive press kits from American ski…
-
Going Public Relations
The vast majority of ski areas have not hired public relations agencies, nor do they feel they can afford to do so. On the…
-
Direct Marketing-Response-Mail
Few people in the ski industry can distinguish between “marketing” and “sales.” Little wonder then that almost no one can identify “direct marketing”—let alone…