SAM Coverage
Marketing & Sales
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Musings On The Future Of Skiing
Two publications have recently focused on economic factors that may well result in societal changes, and which are therefore significant for ski industry planning.…
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Hitting The Niche With The Point Ticket
To give the end of the story, the point ticket program available as an option to Mt. Bachelor’s guests for the past two years,…
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It’s Not What You Say, It’s How You Say It.
Most people are aware of the impact that great advertising has on us as consumers. It makes us laugh, makes us think, makes us…
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Travel Takes A Super Highway
The Information Super Highway—”where the rubber meets the road” —will it be a smooth ride?…Is skiing value quantifiable?…How optimistic are the economists?…Where does skiing…
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Dream Trips And Nightmares
“HALLO THERE!” Hjalmar exclaimed as we trudged off the airplane. He had huge white teeth, feverish eyes and the kind of bone-and-sinew body that…
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Ski Racing And Sports Marketing
In response to a SAM editorial in the September issue titled “What has sports marketing got to do with the ski consumer and the…
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Sia Grants Program
by Bob Rief, GM Karhu Outdoor Division; Chairman, SIA Marketing Committee (See Reports item, page 18) The SIA Grants Program is based on lessons…
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Ski Reports: Whom Do They Serve?
by L. Dana Gatlin When I first proposed the story on radio snow reports that Ski Magazine published last December (“Does Truth Take a…
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My Life As An Audit Spy
This past winter, I conducted quality and service audits at 15 ski areas throughout the United States and Japan. For each visit, I called…
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Last Year’s “Ethics Problem” Has Become “What Ethics Problem?”
Area flyovers, trail counts increasing overnight, exaggerated ski report conditions, stuffed ballot boxes … Does the U.S. ski industry have an ethics problem? Problem?…