SAM Coverage
Marketing & Sales
-
Marketplace
Nobody’s advertising budget is ever as big as they’d like it to be. Fortuneately there are a number of avenues beyond advertising to stretch…
-
Paul Mccollister
Janet Nelson: What recent changes have you seen in the image of skiing? Paul McCollister: In the past few years more people are seeing…
-
Marketing Worldwide
For the past seven-to-ten years, European and Japanese interest in American skiing has been high, at least as evidenced by the annual visits of…
-
Marketplace
“We’re in Ski and Skiing because we have to be—our competitors are there,” says one resort marketing executive. “But they’re expensive and I’m really…
-
Quick, Nimble And Cheap
Radio has become one of the most sensible buys in American advertising. Its relatively low cost penetration into nearly every aspect of the consumer’s…
-
Marketplace
It’s considered a marketing phenomenon—and fact of life—in other businesses and industries, so why not in skiing? I’m talking about the emerging women’s market.…
-
Marketplace
Ski Area Public Relations: Where To? Recently a ski area public relations professional was passed over for a promotion for the second year in…
-
Skiers Past, Present & Potential
At the end of the 1977-78 ski season the U.S. Forest Service undertook a nationwide skier market study. Sno-engineering, Inc. and Opinion Research Corporation…
-
Marketplace– The Black Skier Market
Last winter, the largest organized ski group on any single mountain at one time was the Flatland Ski Association, convening for their annual long…
-
Marketplace
Ships passing in the night. Here we are, in the midst of the energy crisis ocean. We “man the yardarms and run full speed…