SAM Coverage
Marketing & Sales
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The Market Place
Most ski area marketing directors don’t read the newspaper. But, simply because they live in places where people come to “get away from it…
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How Big The Market?
How big is our market? Who are our best customers? What are their spnding patterns? What motivates them? How can we attract more people…
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Fact Sheet
A vital document for the ski writer is an area’s fact sheet. What exactly should it contain? To be most useful to most reporters…
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Photography
How can photography help your ski resort make money? It is surprising how many ski resorts forget that simple point. If you don’t have…
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Ski Promotions
Available to today’s ski area marketing executives are several programs underwrittten by outside-the-industry dollars. The grandaddy, of course, is NASTAR, but there are several…
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Newspapers
With all the current emphasis on reaching non-skiers and getting them to take up the sport, newspapers are an obviously powerful medium for doing…
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The Vacation Skiers
Putting the skier under the microscope is always interesting, and sometimes illuminating. Starting in 1950, Ski Magazine has produced a large volume of research…
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Televising Snow
Reporting ski area snow conditions on television sometimes falls into the category of “news” during weather wrap-up features, but this is the exception. Television…
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Publish Or Perish?
Why does a ski area print its own newspaper? The question provokes varying responses from ski area operators, marketing personnel and observers, which fall…
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Effective Brochures
It wasn’t just another party of ski people who would sit around and discuss the ski business. I had planned an unusual activity: looking…