SAM Coverage
Ski School
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Sliding into Bigger Profits
Back in 1998, Burton completed a study that showed just one in 10 people who took a first snowboarding lesson came back for a…
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Ski School Reunion at Tremblant
— Indeed, real snow skiing on Tremblant’s south side trail Flying Mile—in July! And 600 ski instructors took part in the skiing or watched.…
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Terrain Made for Teaching
With the current emphasis on bringing new skiers into the sport, beginner teaching terrain has gained new importance. At many ski areas, redesigns of…
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Ski School– Sexism
It is not unusual for customers to approach the ski school desk and specifically request a male or a female instructor. Their reasoning is…
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Ski School
They say that in sex, marriage or anything else that involves more than one party, communication is the key to keeping a good relationship…
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Nurseries Without Tears
“I started skiing when I was five-years-old,” says Billy Kidd, a former Olympic silver medalist from Stowe, Vt. “All my friends started before they…
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Ski School
It’s an issue that management is never happy about, the instructor never satisfied with and puts the ski school director in the unenviable position…
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Ski School Debate
How instuction methods can make or lose money for ski resorts Morten Lund The “progression” employed by a ski school is the most important,…
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Ski School
If you examine successful ski schools you’ll find those doing the “best” financially are the ones that offer the most creative and successful programs.…
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Rating Instructors
Some time this season a number of ski schools will hear from a lady from Missoula, Montana. She will ask if they want to…