Roger argues that some smart marketing should be aimed at the variety of people who come to resorts to tube, to show them skiing and snowboarding are not as difficult or expensive as they seem.
From the Magazine
Six print issues a year, exclusive access to events and programs, and the archive of content operators have trusted for six decades.
Stay informed with news, ideas and insights for mountain resort professionals.
Enter your email and we’ll send a secure sign-in link — no password needed. If you have a SAM subscription, it’s connected automatically.
Check your inbox — we’ve sent a secure sign-in link. It expires in 15 minutes.
Dev (staging) — email is off here.
Open your sign-in link →
July 2001 Issue
Roger argues that some smart marketing should be aimed at the variety of people who come to resorts to tube, to show them skiing and snowboarding are not as difficult or expensive as they seem.