In This Issue
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Doing the Right Thing Pays Off
An oil spill at Bogus Basin, Idaho, spuured the management team into action, taking direct steps, notifying the authorities and working with…
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Test Your Cool Factor
Take our short quiz to test your resort’s cool factor. This article is not available online. Contact donna@saminfo.com for more information.
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Time for Common Cause with X-C?
This editorial suggests the NSAA and CCSAA join forces to explore common bonds, promotions, packages to cross over and try the other…
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Diversity and Promise on the Tubing Hill
Roger argues that some smart marketing should be aimed at the variety of people who come to resorts to tube, to show…
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A Modest Proposal for Our Statistical Disarray
A commentary on how our industry has failed to develop useable numbers for snowboarders, skiers and cross-country skiers. More precise numbers are…
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Marketing to the Melting Pot
Census figures point to a growth in minority segments and the article explores the pros and cons of reaching out specifically to…
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2001 Metro Newspaper Directory
This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.
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The End Page
The How-Hip Quiz continued from the front cover so ski area managers and others can measure their hip quotient, if they dare.
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Blue Pages
It’s a Mad, Mad, Mad, Mad Olympic World (a roundup of bits surrounding the upcoming Games); The Boston Red Sox Connection (Les…
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Idea Files
Hand dryers in the hallway of the lodge at Brighton, Utah; Measuring Chair swing with a home made device by Ross Stevens…
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A Piece of the Corporate Pie
Some ski areas are successful at tapping into the corporate sponsorship and incentive market. It works for meetings, team building exercises, conferences…
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New Life for Old Lifts
This piece describes how a new AC variable-frequency drive can result in smoother operation, less maintenance and a savings when installed on…
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It Really Does Take a Village
This story about the local effort to save Burke Mountain, Vt., shows how Yankee practicality and community spirit helped keep the tiny…
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Five Easy Ways to Go Green
The article describes simple conservation measures taken by Aspen Skiing Company that resulted in a savings of money and resources in both…
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Adopting Adaptive
The article describes the adaptive programs around the country and how there are lots of reasons for offering such programs to physically-challenged…
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Little Big Mountain
Intrawest, with a 50 percent stake in Blue Mountain, Ont., sees the resort as having very promising growth potential. This article describes…
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Where No (Wo)man Has Gone Before
A look at how women are making inroads in what was once a male-domunated industry, especially in marketing departments. The examples are…
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Places and Faces
The annual story in pictures of scenes from trade shows from Sept. 2000 through May 2001.
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Logging by Air
Logging by way of helicopters avoids fragile ground when there’s not enough snowcover. A description of how Marmot Basin, Alberta, did it…
