In This Issue
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Blue Pages :: January 2011
GET A GROUPON… …OR TAKE A SHOT ON LIFTOPIA… JUST SAY NO TO GLUTEN… CULTURE SHOCK AT SQUAW VALLEY… 30 YEARS OF…
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Mountain Spy :: January 2011
Mountain Spy Liz Eren found that Eastern areas were quite often knowledgeable and helpful, while larger, Western resorts were largely clueless when…
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Industry Reports :: January 2011
SKYTRAC, NEW LIFT CO…. VERMONT AREAS FOR SALE… KSL BUYS SQUAW VALLEY… WB IPO NETS $300 MILLION… AWARDS… PEOPLE… SUPPLIER NEWS… SKYTRAC,…
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Reining in Risk
Serious tubing incidents are rare, but when they happen, “assumption of risk” statutes may not apply. While tubing has become a major…
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If You Sell It, They May Come
As city ski and board shops disappear, resort shops just might gain business. Snowsports retailing isn’t easy under any circumstances. Area and…
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Building a Brand Base
Follow simple steps to go big. One of my favorite ads asked a simple question: “Will you be heading up to Alaska…
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In Defense of Terrain Parks
In a landmark case, terrain parks were recognized as a risk management tool, not a menace to jumpers. The ski industry recently…
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Elk Becomes Eagle Point
New owners take a pragmatic approach at an old area. Shane Gadbaw, a 35-year-old New York hedge fund exec, grew up night…
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Election Elation
Will the electoral changes in state and national government be good for business? Areas vote yes. The country’s dramatic lurch to the…
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Lifts 2010: Quality, not Quantity
Construction activity picked up last summer as areas went bigger on aerial lifts and stocked up on conveyors. CLICK HERE TO…
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Creating Space
As rental operations expand, clever storage solutions can maximize your available space. With one third of all skiers and riders on the…
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Speak-Out :: More MAS
Diversity and the MAS Report The Multiculturals in Action Sports Report, 2010 Hispanic Snow Summary, more simply called the MAS Report, is…
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Fun and Games
The summer attractions trade show, IAPPA, has a great deal to teach winter resorts about business year-round. Human lizards. Ropes courses. Greaseless…
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The Future of Real Estate, Part II
A closer look at key trends and discoveries about Boomers and Gen X as revealed in the Kelsey Norden real estate survey.…
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In the Fast Lane
Tubing continues to grow in popularity, both with customers and resorts looking to expand their revenue streams. Tubing, the low-skill relative of…
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Park and Ride
Mountain bike parks have come a long way and are poised for growth, so long as resorts serve riders’ needs well. It’s…
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Snowmaking Automation
The efficiencies and cost savings in automated snowmaking have resorts intrigued, if not entirely sold. No doubt, snowmaking automation is the wave…
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Party On!
Weddings, reunions, and other summer functions can be a boon for the bottom line and staff stability. And the revenue stream wore…


