In This Issue
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SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski…
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Analyzing Extreme Seasons
A critical look at the 2014-15 and 2015-16 seasons, through the lens of the NSAA Economic Analysis of United States Ski Areas.…
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Making Snow Better
Technology advances in both air/water stick and fan guns help resorts maximize production in marginal conditions. The recipe for making snow is…
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Extend Your Brand
The best brand extensions can keep resorts on guests’ minds throughout the year. ometimes an amber pour of fresh maple syrup is…
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Killing It in Summer
Killington, site of SAM’s 2017 Summer Ops Camp this September, has developed a masterful plan for raising its summer revenues. A few…
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The Evolution of NPS in the Ski Industry
Resorts are finding new ways to use the Net Promoter System, applying it to employee relations and capital spending—not just guest loyalty.…
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New Products :: May 2017
Fun and practical innovations, from summer attractions to Stone Paper. We’ve rounded up a variety of new products that serve diverse functions…
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Speak Out :: May 2017
Who Will Lead Tomorrow’s Industry? According to NSAA, more than 60 percent of the ski industry’s current leaders will be retiring in…
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Industry Reports :: May 2017
Aspen SkiCo/KSL Buying Binge, CNL Sale, Pass Programs and more. SKICO, KSL TO ACQUIRE INTRAWEST, MAMMOTH RESORTSIn a span of only three…
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2016-17 Season: Thrill Ride
It was a roller-coaster year for resorts across the country—and ultimately fun for most. Despite some ups and downs in the Midwest,…
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Learning From Experiments
The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide. It’s the fundamental question…
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Save Energy, Save Cash
Resorts have a hidden opportunity for reducing expenses through energy conservation. Energy management is an opportunity for ski resorts. After labor, energy…
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Mountain Spy :: May 2017
THE QUESTION: “I’M INTERESTED IN BUYING A SEASON PASS FOR YOUR MOUNTAIN, BUT I’VE HEARD THERE’S PASSES WITH OTHER MOUNTAINS ON THEM,…
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Blue Pages :: May 2017
CONSOLIDATION CONUNDRUM: Perspective and views on the recent mega-mergers and what it all means for resorts nationwide. THE CONSOLIDATION CONUNDRUM The decades-long…
