With all the current emphasis on reaching non-skiers and getting them to take up the sport, newspapers are an obviously powerful medium for doing just this. The ski columns and special ski sections reach a ski audience that is largely untouched by the ski publications: newer skiers and people who may not yet have taken the plunge, but who are highly susceptible.
Many newspapers are doing an outstanding job of promoting the sport, what with free ski schools, newspaper sponsored ski trips for kids, ski shows and the like.
In the following section we tabulate some facts and statistics that will help areas reach and sell the major metro markets of North America. Inclusion or omission of a newspaper does not represent endorsement — or lack of it — by SAM.
● The bullet means an advertiser in this issue (see p 23).
| Newspaper | Morning, Evening, etc. | Circulation | Travel & Resort Editor | Travel & Resort Ad. Mgr. | Ski writer or editor | Carries snow reports | Special ski sections & winter travel promotions |
|---|---|---|---|---|---|---|---|
| Boston Globe Boston, Mass. 02107 (617) 288-8000 | M/E/Sun | 630,427 Sun 486,361 Dy. | Bill Davis | Harold J. Delaney | Monty Montgomery | Yes | Ski Guide (tab.) Sun. Nov. 30, Dec. 3 (morning). Winter Vacation Edition. Sunday, Dec. 7. Closings 5 days prior. |
| Schenectady Gazette 332-4 State Street Schenectady, N.Y. 12301 (518) 372-4141 | M | 65,000 | Jack Hume | Yes | Weekly ski page. Has column. | ||
| The Hartford Courant 285 Broad Street Hartford, Conn. 06108 (203) 249-6411 | M/Sun | 232,000 Sun 177,000 Dy. | John Massaro | John Krikorian | Bruce Berlet | Yes | Special ski proms: Nov. 16, Jan. 11, Feb. 8, Ski page every Thursday thru March, starting Nov. 20. Deadlines: Mon. prior. |
| New Haven Register & Journal Courier 367 Orange Street New Haven, Conn. 06503 (203) 562-1121 | M/E/Sun | 130,000 Sun 30,000 M | John Roberts | Pat Codeanne | Hobs Moyer | Yes | Ski pages Thurs evenings & Friday Mornings. Special ski tab Nov. 23 & 26. |
| ● New York Daily News 220 East 42nd Street New York, N.Y. 10017 (212) 682-1234 | M/Sun | 2,900,000 Sun 2,100,000 M | Leonard Scandur | Bob Staats | Jerry Kenney | Yes | Ski section Nov. 16. Closes Nov. 11. Ties in with New York Ski Show, Nov. 20-23. |
| New York Times 229 West 43rd Street New York, N.Y. 10036 (212) 556-1234 | M/Sun | 1,500,000 Sun 1,000,000 M | Robert Stock | Ron Moss | Michael Strauss | Yes | Ski & Winter sports section in conjunction with Ski Show. Reg. rates & closings. |
| Long Island Press 92-20 168th Street Jamaica, N.Y. 11404 (212) 658-1234 | E/Sun | 375,000 | Joel Sleed | Richard Milman | I. William Berry | Yes | First ski special Nov. 18. Every Thurs. thereafter through March. |
| Newsday 550 Stewart Ave., GardenCity,NY11530 (516) 294-3388 | E/Sun | 400,000 Sun 450,000 Dy. | Steve Schatt | Robert Shelby | Dave Knickerbocker | Yes | Winter vacation travel sect. Nov. |
| Philadelphia Daily News 400 No. Broad Street Philadelphia, Pa. 19101 (215) 563-5200 | E (6 days) | 248,000 | Ted Koch | Gil Whiting | Ben Callaway | Yes | Winter travel sect. Nov. 6. Ski Guide Dec. 11. Mid-winter sect. Jan 15. Close 3 days prior. |
| Philadelphia Inquirer 400 No. Broad Street Philadelphia, Pa. 19101 (215) 854-2000 | M/Sun | 824,033 | Ron Smith | Roger Williams | Yes | Ski specials Dec. 7, Jan. 11. | |
| Baltimore Sun 501 N. Calvert St. Baltimore, Md. 21203 (301) 539-7744 | M/E/Sun | 347,294 Sun 373,655 Dy. | Frederick Weisheit | C. Warren Martin | Chuck Randles | Yes | Winter vacation issue Dec. 7. Mid-winter travel issue Jan. 11. Closings 4 days prior. |
| The Washington Post 1150 15th Street N.W. Washington, D.C. (202) 223-6000 | M/Sun | 702,000 | Morris Rosenberg | Jeff Grizzard | Judith Axler Turner | Yes | Early Winter Nov. 9; Winter Travel Dec. 7. Closings 5 days prior. |
| Richmond News Leader & Times-Dispatch 333 E. Grace Street Richmond, Va. 23219 (804) 649-6000 | E/Sun | 194,377 Sun 113,285 Dy. | Max Ailor | Guy Cumby | Max Ailor | ||
| Atlanta Journal Constitution P.O. Box 4689 Atlanta, Ga. 30302 (404) 577-5193 | M/E. Sun | 579,783 Sun 473,544 Dy. | Colin Bessonette | Bill Blasingame | Kent Mitchell | Yes | “Winter Fun” issue Oct. 12; Ski issue Nov. 9. Closings previous Tue. |
| Buffalo Evening News One News Plaza Buffalo, N.Y. 14240 (716) 849-3434 | E/Sa | 297,852 Sa. 279,372 | Ed Collins | Donald Knott | Yes | Nov. 1 Winter Travel pages. Feb. | |
| Democrat & Chronicle 55 Exchange Street Rochester, N.Y. 14614 (716) 232-7100 | M/Sun | 227,000 | Stephen L. Petranek | William Redder | Stephen L. Petranek | Yes | Sunday roto magazine, Upstate, has ski issue Nov. 16. Close Nov. 1. |
| The Cleveland Plain Dealer 1801 Superior Avenue Cleveland, Ohio 44114 (216) 523-4500 | M/Sun | 511,679 Sun 412,444 Dy. | Richard Wager | Wm. J. Muldoon | Tom Krause | Yes | Ski Sect. Nov. 7; deadline Nov. 5. Ties in with newspaper-sponsored Ski Fair Nov. 7-9 |
| Akron Beacon Journal 44 E. Exchange Street Akron, Ohio 44328 (216) 375-8111 | E/Sun | 212,000 Sun 172,000 Dy. | Ed Schoenleb | Dave Roberts | Ed Schoenleb | No | Winter Travel & Sports Nov. 16; Mid-winter Jan. 18. Closings Tue. prior. |
| Chicago Tribune 435 No. Michigan Ave., Chicago, Ill. 60611 (312) 222-3232 | M/Sun | 1,120,000 Sun 805,000 Dy. | Kermit Holt | James N. Hunt | Tom Tomashek | Yes | Ski Show preview sect. Sun Oct. 26; Winter Travel sect. Dec. 7. Ski features every Friday starting Oct. 31. |
| Chicago Sun-Times 401 No. Wabash Ave. Chicago, Ill. 60611 (312) 321-3000 | M/Sun | 700,918 Sun 567,780 Dy. | Wade Franklin | Thomas C. Kaleta | Alex Katz | Yes | Ski Show Preview sect. Sun. Oct. 19. Winter Travel sect. Sund. Dec. 7 Ski features every Friday. |
| Chicago Daily News 401 No. Wabash Ave. Chicago, Ill. 60611 (312) 321-2000 | E/Sat | 425,060 Sat 425,220 Dy. | John Justin Smith | Thomas C. Kaleta | Harvey Duck | Yes | Ski Show preview Sect. Sat. Oct. 18. Winter Travel sect. Dec. 13. Ski features every Thursday. |
| The Detroit News 615 W. Lafayette Detroit, Mich. 48231 (313) 222-2000 | E/Sun | 847,045 Sun 684,852 Dy. | Earl Dowdy | Bob Brisse | Jack Berry | Yes | Winter Sports (tab.) Thurs. Nov. 6. Closing Oct. 31. |
| Milwaukee Journal Journal Square Milwaukee, Wisc. 53201 (414) 224-2000 | E/Sun | 550,000 Sun 350,000 Dy | Bill Hibbard | Chuck Captain | Bill Hibbard | Yes | Ski & Winter Sports edition Nov. 23; Winter Travel editions Nov. 16, Dec. 7, Jan. 11. Closings Wed. prior. Weekly Sunday ski features. |
| Omaha World-Herald World-Herald Square Omaha, Neb. 68102 (402) 341-0300 | M/E | 268,000 | Gerald Wade & Judy Hamilton | Pat Pugh | No | One special ski section in late Oct. or early Nov. Ties in with ski show. | |
| Kansas City Star 1729 Grand Ave. Kansas City, Mo. 64108 (816)421-1200 | Sun | 404,000 | James S. Hill | Joe Trotter | Yes | Winter Ski Section Dec. 7. Special Winter Travel sections Jan. 18 and Feb. 15. | |
| Dallas Morning News Communications Ctr. Dallas, Texas 75222 (214) 747-4611 | M | 300,000 | Jean Simmons | Herb Keathley | No | Ski tabloid Oct. 26. Ad closing Oct. 20; edit. closing Oct. 15. | |
| The Houston Post 4747 Southwest Freeway Houston, Texas 77001 (713) 621-7000 | M/Sun | 349,000 Sun 330,000 Sat 294,000 M-F | George Christian | Marjorie Christian | George Christian | No | Ski section in conjunction with ski show. |
| The Denver Post P.O. Box 1709 Denver, Colo. 80202 (303) 297-1506 | E/Sun | 350,000 Sun | Bruce Hamby | Gil Borelli | Charles Meyer | Yes | “Ski & Snow” roto section Nov. 9. Closing Sept.26. |
| Daily Camera P.O. Box 591 Boulder, Colo. 80466 (303) 442-1202 | E/Sat | 26,000 | Phil Feuia | Don Heath | Mike Barry | Yes | Ski edition first Sunday in November. Closing 9 days prior. |
| Salt Lake City Tribune & Deseret News P.O. Box 867 Salt Lake City, Utah 84110 (801) 524-2701 | M/E/Sun | 170,030 Sun 100,125 M 72,829 E | Roy Hudson | Wm. W. Fuller | Craig Hansell | Yes | Standard size ski section Thursday, Oct. 30 in Deseret News (E) and Friday Oct. 31 in Tribune (M). Close 1 week prior. |
| Los Angeles Times Times Mirror Square Los Angeles, Cal. 90053 (213) 629-3261 | M/Sun | 1,250,000 Sun 1,045,000 Dy. | George Ciampa | Frank Flood | Joan Sweeney | Yes | Ski section (tab) Sunday Oct. 12. Ties in with ski show. Deadline Sept. 22. |
| San Francisco Chronicle 901 Mission Street San Francisco, Cal. 94103 (415) 421-1111 | M/Sun | 665,000 Sun 475,000 Dy. | Georgia Hesse | Robert Barron | Bob Lochner | Yes | Special ski features in a November (Sunday) travel section. Ski stories about 3 times per week by Bob Lochner. |
| San Francisco Examiner 110 Fifth Street San Francisco, Cal. 94103 (415) 781-2424 | E | 175,000 Dy | Georgia Hesse | Robert Barron | Rose Marie Cleese | Yes | Ski stories about once a week. |
| Oakland Tribune 401 – 13th Street Oakland, Cal. 94612 (415) 645-2000 | M/Sun | 211,300 Sun 180,930 Dy | Mort Catheo | Jim Maniatis | Kit Stier | Yes | Special ski preview Oct. 19. Close Oct. 13. |
| Oregon Journal 1320 S. W. Broadway Portland, Oreg. 97201 (503) 222-5511 | E | 150,000 | Rolla J. Crick | Roger Bailey | Tom McAllister | Yes | Winter Travel section Nov. 4. Ad closing Oct. 28. |
| The Seattle Times P.O. Box 70 Seattle, Wash. 98111 (206) 622-0300 | E/Sun | 299,721 Sun 226,773 Dy. | Robert L. Twiss | A.O. Windell | Rich Johnson | Yes | Special travel sections Sept. 21 and Oct. 19. |
| ● La Presse, Ltee 7 St. James Street Montreal, H2Y 1K9, Canada (514) 874-7265 | E/Sat | 260,007 Dy. | Denis Duquet | Alain Jarrold | Denis Duquet | Yes | Ski section Saturday, Dec. 6. Ski pages each Thursday from Dec. 4 through last Thursday in February. |
| Montreal Star 245 St. Jacques Street Montreal, Quebec H2Y 1M6 (514) 282-2741 | E | 240,000 | Ted Parks | Dave Wilson | Fred Roberts | Yes | Special ski sections Dec. 6 and Jan. 10. Ski pages every Thursday. Closings 1 week prior. |
| The Gazette 1000 St. Antoine St. Montreal, Quebec H3C (514) 861-1111 | M | 130,000 | G.J. Fitzgerald | William Henry | Marvin Moss | Yes | Special ski sections Sat. Dec. 6 & Sat. Jan. 17. Thursday ski pages for 10 weeks starting Jan. 22. |
| Toronto Star 1 Yonge Street Toronto, Ont. M5E 1E6 (416) 367-2000 | E/Sat | 731,000 Sat. | Gerry Hall | Frank Smith | Len Coates | Yes | Ski issues Nov. 15, Dec. 13 and Jan. 17. Separate travel section each Saturday. |
| Ottawa Journal 365 Laurier Ave. W. Ottawa, Ont. Canada (613) 829-9100 | E | 85,000 | Carroll Holland | Al Werthner | Noreen Slack | Local | Ski page on Thursdays. Ski round-up in travel section in late October. |
| The Citizen P.O. Box 5020 Ottawa, Ont. K2C 3M4 (613) 829-9100 | E (ex. Sun) | 93,215 | Dick Statham | R.S. Littlemore | Jack Koffman | Yes | Ski & Winter Sport supplement Dec. 8. Ski page every Thursday. |
