SAM Coverage
Business
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Totally Tubular
Tubing has become an essential part of the revenue stream for many resorts; managing the business well takes care, attention, and a good set…
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2015 Media Buying Survey
SAM surveyed media buyers across the U.S. to discover how and where they commit their marketing dollars. SAM’s first media buying survey, conducted this…
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Ramping Up for Winter
It takes planning and preparation to hire a first-rate staff. Here are best practices for hiring, onboarding, and training. Have you ever heard a…
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The Silver Standard
In-house expertise and a passion for mountain biking helped Silver Mountain, Idaho, build a viable summer business. Willy Bartlett spins in his chair, juggling…
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Eco Tip: Treadwright Tires
An impact on every bottom line. America consumes approximately 15 million new truck tires every year. It takes roughly 18 gallons of oil to…
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Pricing Summer
Pricing summer activities is the season’s hardest task. After another mediocre winter, resorts are happily turning their attention to summer. And if winter does…
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Budgeting for Success
Department heads can get the funds they need if they make the business case for their requests. It’s a common problem: Your department needs…
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A Perfect Match
Resorts have exactly the characteristics marrying couples seek. Resorts across the country are increasingly finding themselves in the business of weddings, and apparently, business…
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Vermont’s Great Snow Gun Round-Up
In the name of energy conservation, Efficiency Vermont accelerated resorts’ move toward low-e guns with a massive subsidy program. For such a basic and…
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Fit Renters Right
Improving the bootfitting process, wherever possible, is crucial for return business. As the rental process becomes more refined and streamlined, one step remains wide…
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Eco Tip :: Heating Timers
Use only what’s needed, while minimizing human error. As all resort operators know, lift terminals house the mechanical systems that operate the lifts, and…
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Deals Expand the First-Time Audience
Discount subscription programs such as Groupon broaden the newbie market. At Sundown Mountain Resort in Dubuque, Iowa, we are constantly working on initiatives that…
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Gearing Up for LSSM and BAF
Resorts are taking a variety of approaches to boost trial and conversion. Entering its seventh year, the Learn to Ski and Snowboard initiative has…
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Industry Report :: January 2015
Vail Resorts to Invest $50 Million at PCMR, Peak’s IPO, and other news. VAIL TO INVEST $50 MILLION AT PCMRVail Resorts will make more…
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Programs for Summer
Summer activities can be profitable. So can summer events. But the trifecta is activities, events, and programs. Industry conversations about summer operations often focus…
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Walking the Line
It’s barely five years since aerial adventure parks appeared in winter resorts, but they have become a key part of the landscape. A handful…
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Lifts 2014: Is That All There Is?
New aerial lift installations hit rock bottom. Is this the new normal? CLICK HERE TO DOWNLOAD A PDF OF THE ARTICLE The…
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Blue Pages :: November 2014
WILL MINIMUM WAGE RULE HIT RESORTS?… CRESTED BUTTE A BUD TOWN? “WHATEVER”… TERRAIN PARK NOTEBOOK: LATEST SIGNS.. PEAK PITCH… UTAH RAISES THE ANTE… SKIING…