SAM Coverage
Business
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Creating New Customers
Resorts roll out new conversion programs to put skier/rider numbers on a growth track. Terrain-based learning, ski giveaways, free season passes, affinity cards, coupon…
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Industry Report :: November 2014
MAMMOTH BUYS BEAR AND SNOW SUMMIT… INTRAWEST BUYS OTHER HALF OF BLUE MOUNTAIN… SONG AND LABRADOR MERGE… NEW LAWS FOR CT AREAS… SNOWSTAR HAS…
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One Bin to Rule Them All
Single-stream and Zero Sort recycling are not just eco-friendly, they also add green to the bottom line. For winter resorts to become sustainable in…
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New Products
A look at recent innovations aimed at resorts. SAM magazine rounded up over a dozen new products for mountain operators that will increase operational efficiency,…
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New Audience: Old Timers
Crystal Mountain, Mich., has found that retirees can be the key to a chronic marketing challenge: increasing midweek business. Regardless of size or location,…
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The Business of Parks
While it’s easy to focus on the fun factor and on-snow experience, terrain parks have to fit into a resort’s overall business plan. Terrain…