The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Human Resources

  • The War Within

    The War Within

    A war for talent is raging, and it’s the one inside your organization that matters most. To many, the competitive aspect of talent management…

  • Revamp Your Recruiting Strategy

    Revamp Your Recruiting Strategy

    How one ski area went from struggling to meet staff quotas to selecting applicants off a waiting list. Staffing a ski area for winter…

  • Giving Staff Their Turns

    Giving Staff Their Turns

    Being on-snow drives the employee experience, and that fact of resort life makes injury prevention and risk management key goals for managers.   Most…

  • NSAA Names Riehle as New President

    NSAA Names Riehle as New President

    SAM Magazine—Lakewood, Colo., Aug. 28, 2017—Parker Riehle is the new president and CEO of the National Ski Areas Association (NSAA). Riehle—who is currently the…

  • Speak Out :: Minimum Wage War

    As the minimum wage continues to increase in several states, and even fast-food restaurants are offering higher wages, how are winter resorts being affected—and…

  • SNOW Operating to Operate Mountain Creek Ski Resort

    SNOW Operating to Operate Mountain Creek Ski Resort

    SAM Magazine—Vernon, N.J., Aug. 22, 2017—SNOW Operating has entered into a long-term partnership with Mountain Creek Ski Resort, N.J., to manage the resort’s winter…

  • Maintaining Mid-Season Momentum

    Resorts are taking a variety of steps to avoid late-season burnout. Christmas is over. New Year’s. Crazy busy MLK weekend. The next big holiday…

  • When It’s Time to Change, You’ve Got to Rearrange

    Year-round operations pose opportunities and challenges for employers and employees. It used to be that many mountain resorts, especially the ones with long winter…

  • Greasy Glass Ceiling?

    Greasy Glass Ceiling?

    Mountain operations have typically been a male-dominated world. But that is changing as women make their way out of the offices. It wasn’t long…

  • Why Is Change Hard?

    The second profile in our terrain-based teaching series. Here we take a look at how Jay Peak converted employee culture. This past season Jay…

  • Creative Staffing

    Technology is not a panacea when it comes to scheduling, but it can often help. Recent seasons have been watersheds for many areas as…

  • Driving Employee Engagement

    Keeping employees motivated and enthusiastic will increase retention and add to your bottom line. The latest Gallup “State of the American Workplace” survey, released…

  • Rescue Me

    The National Ski Patrol has been through years of turmoil. Can it be saved? Say you’ve just met someone at a party, and they…

  • Online Video Liftie Training

    A new tool for lift operations aims to streamline the steps and modernize the process. Many lifties may be bumping chairs mainly for the…

  • On the Hill: Alyeska Spring Training – Extreme Tram Evacuation

    In this first installation of SAM’s Field Report series, we interview Michelle Cosper from Alyeska Resort about their off-season training routines. Last week SAM…

  • 20 Under 30 :: 2011

    20 Under 30 :: 2011

    About five years ago, there was a general feeling among top managers that the resort industry faced a looming succession shortage. Guys (and it…

  • Workers Everywhere

    The upside to a down economy: the labor pool. Not too long ago, ski resorts had trouble filling all of their winter positions. No…

  • Give Folks a Lift

    Creative ways to get guests and employees to the mountains abound. In a business that offers an outdoor experience in wide-open spaces, it’s ironic…