SAM Coverage
Marketing
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Book Early and Online: More Resorts Reveal Operating Plans
SAM Magazine—Ludlow, Vt., September 23, 2020—Resorts are implementing a mix of strategies to manage volume this winter, as most look to get lifts spinning…
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Wildfires Rage Near Western Resorts
SAM Magazine—Lakeshore, Calif., Sept. 10, 2020—Snow may be falling in the Rockies, but wildfires are raging up and down the West Coast. The impacts…
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NSAA Unveils COVID Safety Signage
SAM Magazine—Lakewood, Colo., Sept. 9, 2020—During a Sept. 8 webinar, the National Ski Areas Association (NSAA) presented a series of sign templates that convey…
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Stay Connected
Six ways to build your brand and community for the long term. We know it’s going to be different this winter, we just…
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Keep the Staff Informed (Guests, too)
This ski season will bring plenty of change. How will you keep everyone pulling the same rope? If the last eight months have taught…
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Insights on How Reopenings are Expanding as COVID Numbers Shrink
The Insights Collective reports that as reported COVID cases are decreasing, resorts from Florida to Colorado are expanding their reopenings—even as staff cases turn…
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NSAA Introduces “Ski Well, Be Well” Winter Operating Guidance
SAM Magazine—Lakewood, Colo., Aug. 27, 2020—The National Ski Areas Association (NSAA), with the help of industry leaders and associations, has developed “Ski Well, Be…
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Vail Resorts Unveils Winter Operating Plans
SAM Magazine—Broomfield, Colo., Aug. 27, 2020—Vail Resorts has released answers to the biggest question looming over the mountain resort industry as of late: “What’s…
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Big Snow American Dream to Reopen Sept. 1
SAM Magazine—East Rutherford, N.J., Aug. 26, 2020—Big SNOW American Dream, North America’s first indoor, real-snow ski and snowboard center, will resume operations on Sept.…
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Nordic Valley Expands Terrain, Installs Six-Pack
SAM Magazine—Eden, Utah, Aug. 21, 2020—Nordic Valley Ski Resort has unveiled a major capital improvement project that includes the area’s first high-speed chairlift and…
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MSAA Summer Show Goes Virtual
SAM Magazine—Hastings, Minn., Aug. 19, 2020—In lieu of its traditional summer meeting and tradeshow, the Midwest Ski Areas Association (MSAA) hosted members at a…
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Win Smith Retiring from Sugarbush, John Hammond Named Successor
SAM Magazine—Warren, Vt., August 13, 2020—Sugarbush Resort president and COO Win Smith is retiring from his post. John Hammond, Sugarbush vice president of mountain…
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CWSAA Proposes Stimulus Package for the Ski Sector
SAM Magazine—Kelowna, British Columbia, Aug. 3, 2020—The Canada West Ski Areas Association (CWSAA) has submitted a proposal for specific carve-outs in the province’s CAN$1.5…
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Kaplan, Katz Urge Vigilance, Provide Winter Updates
SAM Magazine—Aspen, Colo., July 30, 2020—In open letters published this week, Aspen Skiing Company CEO Mike Kaplan and Vail Resorts CEO Rob Katz discuss…
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Summer Business Trends: Road Trips, Masks, and Second Home Use
SAM Magazine—Jacksonville, Fla., July 23, 2020—As summer business returns to mountain resorts, road trips, mask wearing, second-home use, and proactive health programs headline the…
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Snowsports, MTB Instructor Associations Forge Partnership
SAM Magazine—Lakewood, Colo., July 22, 2020—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) have partnered with the Professional Mountain…
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Early Pass Sales Fall Flat
In response to the abrupt end to the 2019-20 season, and uncertainty about the economy and the 2020-21 season, skiers and riders held off…
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NSAA Honors Resorts for Sustainability, Marketing, Safety, and Growth
SAM Magazine—Lakewood, Colo., June 4, 2020—The National Ski Areas Association (NSAA) presented awards in sustainability, safety, growth and marketing during the association’s virtual awards…