SAM Coverage
Marketing
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Bousquet Mountain Acquired by Local Investors
SAM Magazine—Pittsfield, Mass., June 1, 2020—Bousquet Mountain ski area in western Massachusetts has been acquired by Mill Town community impact fund, a local Pittsfield-based…
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Resorts Reopen Amid Easing Restrictions
SAM Magazine—May 18, 2020—Across the country, government officials are easing restrictions enacted to mitigate the spread of COVID-19, allowing many mountain resorts to resume…
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Timberline to Reopen Friday, May 15
SAM Magazine—Government Camp, Ore., May 13, 2020—Following an executive order by Oregon Gov. Kate Brown specifically allowing several outdoor recreation activities to reopen, including…
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Best + Worst in Marketing 2020
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season’s marketing efforts. Most years,…
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Ikon Pass Adds Mt. Bachelor and Windham Mountain
SAM Magazine—Denver, April 28, 2020—Alterra Mountain Company’s Ikon Pass will include access to two additional resorts beginning the 2020-21 season: Mt. Bachelor, Ore., and…
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Vail Grants Refunds for 2020 Passes, Offers 2021 Guarantees
SAM Magazine—Broomfield, Colo., April 27, 2020—Vail Resorts (VR) is granting its 2019-20 season pass holders credits of at least 20 percent, and up to 80 percent if…
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The People Recovery Playbook
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Origin Shares COVID-19 Response & Recovery Steps
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Business and Finance Considerations During the Coronavirus Crisis
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Inntopia Adapts Platform Into COVID-19 Testing Appointment Scheduler
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Coronavirus Shutters Berkshire East, Catamount, Pa. Lift Seminar, U.S. Ski and Snowboard Events, and More
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Alterra Plans $223 Million in Capital Improvements Before Winter 2020-21
SAM Magazine—Denver, March 10, 2020—Alterra Mountain Company unveiled plans to invest $223 million in capital improvements across its 15 North American mountain destinations ahead…
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Forgotten on the Fringe
Occasional, infrequent, lapsed and other overlooked participants could be key to growing skiing and riding. This story is from the SAM print archive…
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Protect Your Reputation
Engage with your online critics in a constructive and timely way. Like it or not, online customer reviews can make or break a…
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Year-Round Passes
Winter guests are buying into summer in the mountains. Once upon a time, Camelback, Pa., included a free ski lift ticket, and a…
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Bristol Mountain Wins 2019-20 I AM a Snowmaker Contest
SAM Magazine—Natick, Mass., Jan. 28, 2020—The snowmaking crew from Bristol Mountain, N.Y., emerged as the winner in this year’s HKD and SAM “I AM…
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The Industry Says Goodbye to Ski Pioneer John Fry
The mountain resort industry sadly lost one of its true pioneers with the sudden, but peaceful, death of John Fry on Jan. 24, 2020,…
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SUMMER OPS CAMP 2020 HEADS TO JACKSON HOLE
SAM Magazine—Jackson, Wyo., Jan. 24, 2020—The 12th annual SAM Summer Ops Camp is headed to the Wild West. Jackson Hole Mountain Resort, Wyo., and…