SAM Coverage
Marketing
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BUSINESS REPORT: VISITORS SWARM RESORTS OVER MLK WEEKEND
SAM Magazine—Burlington, Vt., Jan. 24, 2020—Fresh snow combined with the Martin Luther King Jr. Day long weekend made for a perfect storm at North…
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Bidders Emerge for Hermitage Club Assets
SAM Magazine—Wilmington, VT., Jan. 22, 2020—The former Hermitage Club, a private ski area and golf club in southern Vermont that’s been shut down since…
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Making a Pass
Independents feast while the big guys battle. Season passes have become like chocolate pie in my family lore. While my dad and his older…
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Vail Resorts To Invest $210 Million for 2020-21
SAM Magazine—Broomfield, Colo., Dec. 9, 2019—Vail Resorts plans to invest approximately $210 million to $215 million across its portfolio of resorts ahead of the…
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Vail Resorts Reports Fiscal 2020 First Quarter and Season Pass Results
SAM Magazine—Broomfield, Colo., Dec. 10, 2019—Vail Resorts reported it expects to sell more than 1.2 million Epic Pass products for the 2019-20 season when…
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POWDR Purchases SilverStar
SAM Magazine—Park City, Utah, Dec. 3, 2019—POWDR has acquired SilverStar Mountain Resort in British Columbia. SilverStar is the first Canadian property in POWDR’s portfolio,…
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Jake Burton Carpenter Dies at 65
SAM Magazine—Burlington, Vt., Nov. 21, 2019—Jake Burton Carpenter, the pioneer who popularized snowboarding and helped turn it into a sport, a billion-dollar business and…
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Summer, Winter Lodging Show Mixed Results in West
SAM Magazine—Denver, Nov. 15, 2019—The six-month summer season, from May through October, finished with lackluster lodging results and the softest aggregated summer occupancy figures…
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Meet the Summit Series Mentees
SAM Magazine—Natick, Mass., Nov. 7, 2019—Out of the dozens of talented mountain resort industry up-and-comers who were nominated this fall to participate in the…
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Nobody’s Perfect
Even the best marketers occasionally lay an egg. What matters is whether you learn from your mistakes or continue to make them. Failure…
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Life After LSSM
Without the Learn to Ski and Snowboard Month initiative to drive awareness, resorts are taking new approaches to promoting entry into winter sports. After…
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Mountain Capital Partners To Acquire Brian Head Resort
SAM Magazine—Durango, Colo., Nov. 5, 2019—Mountain Capital Partners (MCP) has entered into an agreement to acquire Brian Head Resort in southern Utah. The resort…
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Snowstorms Set Lifts Spinning in Colorado
SAM Magazine—Oct. 30, 2019—October storms have dropped temps and several feet of snow in the Colorado Rockies, allowing resorts across the state to start…
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Third Installment of the Summit Series Begins
SAM Magazine—Natick, Mass., Oct. 23, 2019—SAM has launched year three of its successful Summit Series. The season-long program, aimed at developing future leaders in…
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New Indoor Ski Area, Big SNOW, Names Haas GM
SAM Magazine—Montville, N.J., Sept. 27, 2019— Four-decade industry veteran Jim Haas has been hired as the general manager of Big SNOW America, the new…
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Snow People – September 2019
resorts SARAH JONES, STEAMBOAT SKI RESORT, COLO. Sarah Jones has been named the first ever director of sustainability and community engagement at Steamboat Ski…
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Solitude Tackles Congestion and Air Quality
SAM Magazine—Big Cottonwood Canyon, Utah, Sept. 18, 2019—For the 2019-20 winter season, Solitude Mountain Resort is launching a number of initiatives to address traffic…
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Sugarbush Increases Donation to Environmental Causes
SAM Magazine—Warren, Vt., Sept. 18, 2019—Since 2012, Rumble’s Kitchen restaurant at Sugarbush has been a member of 1% for the Planet—a global organization that…