SAM Coverage
Marketing
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U.S. Hall of Fame Inducts Eight New Members
SAM Magazine—Ishpeming, Mich., Sept. 29,2021—Eight legends have been inducted into the U.S. Ski and Snowboard Hall of Fame this year, headlined by Pennsylvania resort…
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Snowbasin to Add Club Med, Base Area Village
SAM Magazine—Huntsville, Utah, Sept. 27, 2021—A significant new capital plan for Snowbasin, Utah, which includes lifts, terrain, snowmaking, and parking upgrades, will also introduce…
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Vail Resorts Fiscal 2021 Results, Insights on Planned Lift Upgrades
SAM Magazine—Broomfield, Colo., Sept. 24, 2021—Vail Resorts’ (VR) Q4 earnings, released yesterday, show season pass sales for the 2021-22 North American season were up…
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Snowbound Festivals Postponed to 2022
SAM Magazine—Park City, Utah, Sept. 8, 2021—Snowsports Industries America (SIA) has postponed the 2021 Denver and Boston Snowbound Festivals until November 2022 due to…
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Next-Gen Marketing
Five key considerations for developing a resort marketing plan tailored to the changed consumer and workplace landscape. It’s safe to say there’s never…
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Vail Resorts, Katz Amsterdam Charitable Trust Support Youth Access
SAM Magazine—Broomfield, Colo., Sept. 2, 2021—Vail Resorts (VR) and the Katz Amsterdam Charitable Trust will donate products and services as well as roughly $560,000…
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Caldor Fire Update, Sept. 2
SAM Magazine—Kirkwood, Calif., Sept. 2, 2021—Firefighters are making progress preventing the Caldor Fire’s eastern spread toward Kirkwood and Heavenly.Heavenly snowmaking systems working hard to…
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Bluewood GM Kim Clark Dies at 65
SAM Magazine—Dayton, Wash., Sept. 2, 2021—Longtime industry leader and Bluewood, Wash., general manager Kim Clark died of an apparent heart attack while working on…
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Ikon Adds Dolomiti Superski and Kitzbühel
SAM Magazine—Denver, Sept. 1, 2021—Ikon Pass has expanded its European connections to include Dolomiti Superski in Italy and Kitzbühel, Austria, which join Zermatt, Switzerland,…
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Blue Mountain Sold for $32 Million
SAM Magazine— Palmerton, Pa., Aug. 11, 2021—Blue Mountain, Pa., has been sold for nearly $32 million to BMR Resort, a Denver-based LLC formed by equity…
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Wildfires Close Baldy Mountain Resort, CHS Snowmakers Shares Fire Pre Plan
SAM Magazine—Oliver, B.C., August 5, 2021—An above average fire season continues to ravage parts of North America, in some cases causing significant disruptions at…
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PSIA-AASI and Women of Winter Partner on BIPOC Initiative
SAM Magazine—Lakewood, Colo., August 4, 2021—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has partnered with grassroots organization Women…
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One Week Left to Vote in Lift Mechanic “Rise Up Challenge”
SAM Magazine—Natick, Mass., July 28, 2021—There is one week of voting left in the inaugural “Rise Up Challenge,” a new contest highlighting the skilled,…
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Marketing Reset
A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications. Last year, when businesses were faced with the notion…
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Torch Bearers
Meaningful partnerships with influencers can be a boon for resorts’ ongoing diversity, equity, and inclusivity work. Many resort operators are working to create more inclusive,…
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NSAA Recognizes Resort Growth, Sustainability, Safety, and Marketing Efforts
SAM Magazine—Lakewood, Colo., June 15, 2021—The National Ski Areas Association (NSAA) presented awards in growth, sustainability, safety, and marketing during a virtual ceremony June…
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Cohen Named Mammoth, June President and COO
SAM Magazine—Denver, Colo., June 11, 2021—Alterra Mountain Company named Ron Cohen president and COO of Mammoth Mountain and June Mountain, Calif., effective immediately. He…
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Indoor Snowsports Resort Coming to Washington, D.C.
SAM Magazine—McLean, Va., May 25, 2021—Virginia-based developer Alpine-X plans to build a new indoor snowsports resort in the Washington, D.C., area. The resort, Fairfax…