SAM Coverage
Marketing
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SAM’s Annual Best and Worst in Marketing
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD…
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Peer Reviews
Resort marketers give a nod of respect to the efforts of competitors. Resort marketers carefully watch how other resorts market themselves. There are…
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Signposts to the Future
Listening in on consumer conversations to understand the season(s) to come. Businesses tend to get caught up in using what happened in the…
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The Evolution in Pass Plans
2021-22 season pass products aim to capture last season’s surge in demand and, in some cases, manage it. Amid the uncertainties of this…
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Snowbasin, Salomon Partner on Learn-to Program
SAM Magazine—Huntsville, Utah, April 13, 2021—Snowbasin Resort and Salomon are partnering in a program in which Salomon will provide Snowbasin with equipment for rentals…
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Alterra Plans $207 Million in Capital Improvements
SAM Magazine—DENVER, April 12, 2021 —Alterra Mountain Company plans to invest $207 million in capital improvements, including $111 million in resort projects at Steamboat, Deer…
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Big Snow American Dream GM Jim Haas Dies
SAM Magazine—East Rutherford, N.J., March 8, 2021—Big SNOW American Dream general manager Jim Haas, 70, died Saturday, March 6, due to complications caused by…
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Tamarack Unveils Free Year-Round Pass for K-12 Students
SAM Magazine—Donnelly, Idaho, March 3, 2021—Tamarack Resort has unveiled a new community-focused lift pass to reward local students for their commitment to school and to…
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Sugarbush Installs New Solar Array
SAM Magazine—Warren, Vt., Feb. 5, 2021—Sugarbush Resort, in partnership with Green Lantern Solar, has installed a new solar array at Lincoln Peak. The array…
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Covid-19 Insurance Coverage and Liability Update
This report is excerpted from a longer report by Gfeller Laurie LLP. We thank Charles Gfeller for sharing it with SAM. SAM Magazine—West Hartford, Conn.,…
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Covid Insights: Just When You Thought We’d Turned a Corner …
Despite the growing availability of vaccines, the pandemic continues to demand attention. A new strain is putting more people, including kids, at risk of…
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Several Major Markets, Destinations See Post-Holiday Covid Surge
SAM Magazine—Denver, Jan. 12, 2021—Since the Christmas holiday period, coronavirus cases have been rapidly on the rise in several major western ski states and…
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COVID Insights: Vaccines, Travel Anxiety, and Local Support
With vaccines on the way, some travel companies are planning for future growth, according to the Weekly Briefing compiled by the Insights Collective. At…
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Complicated Situation in Europe Continues
SAM Magazine—Paris, France, Dec. 2, 2020—The debate about restrictions on opening ski resorts, especially for the holidays, in European nations is evolving as government…
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COVID Surge in Europe Complicates Resort Openings
SAM Magazine—Cervinia, Italy, Oct. 29, 2020—With COVID-19 cases rising quickly in Europe, winter resorts across the continent are facing new capacity restrictions and delayed…
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Weekly Virus Reports Show COVID-19 Wave Building
The weekly coronavirus infection rate trends compiled by the Insights Collective shows a steady and worrisome rise in COVID-19 cases in many major wintersport…
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Wild Mountain, Mt. Norquay First North American Resorts to Open
SAM Magazine—Taylors Falls, Minn., Oct. 26, 2020—Early snowfall and consistent snowmaking conditions allowed two North American resorts, Wild Mountain, Minn., and Mt. Norquay, Alberta,…
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States, Ski Associations Release Opening Guidelines
SAM Magazine—Albany, N.Y., Oct. 23, 2020—As the winter season approaches, ski-country states and state ski associations are unveiling guidance and requirements for ski areas…