SAM Coverage
Marketing
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Snow People – April 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MARK SEITER and GREG RALPH,…
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Best and Worst in Marketing 2018-19
We offer opinionated, fun, occasionally contentious reviews of the season’s marketing initiatives, to inform and inspire future efforts. What does the word “marketing” make…
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Not What, But Why?
Emotive marketing—tapping into why people do the things they do—can be just the thing for a resort’s marketing plan. Research on advertising suggests that…
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Where Will New Customers Come From?
The best and most logical source for more skiers is to be found among people who participate in other sports. Just match their characteristics.
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SAM Summit Series 2019—Part 2: Thinking About Growth
A select group of resort leaders answer difficult questions about how to attract, accommodate, and retain next-generation customers. In year two of the SAM…
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Cutter’s Camp Registration Open
SAM Magazine—Government Camp, Ore., Jan. 29, 2019—Registration is open for the 17th annual Cutter’s Camp. This year’s event will be held May 13-17, 2019…
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Resorts Participate in National Safety Month
SAM Magazine—Lakewood, Colo., Jan. 25, 2019—January is National Safety Month (NSM), and resorts across the country have been offering safety related events and programs…
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Vail Resorts Reports Visit Rise, Forecast Cut
SAM Magazine—Broomfield, Colo., Jan. 14, 2019‚—Vail Resorts, Inc. (VR), said visits through the holiday period, Jan. 6, were up nearly 17 percent compared to…
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Taking It to The Streets
Quebec’s Mysnow Experience brings the mountain right into the city. In order to lure skiers and snowboarders to ski areas, sometimes you first need…
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Season Pass Partners
Do multi-area passes benefit everyone? Epic and Ikon partners weigh in. Now that the season pass courtship is over and partners chosen, it’s time…
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Vacationers Made the Holidays Merry for Resorts
SAM Magazine—Ludlow, Vt., Jan. 8, 2019—Americans seemed keen to spend their holiday break this winter on the snow, as resorts across most regions saw…
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The State of Resort Social Media Marketing: 2018
Social media have revolutionized the way resorts communicate with guests. Here’s a look at how these media have evolved, and how to take advantage. …
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Are Millennials Really That Different?
Along with their unique attributes and concerns, Millennials display encouraging signs of satisfaction and loyalty. Resorts are counting on the Millennial generation, poised to…
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NSAA Hires National Marketing and Communications Director
SAM Magazine—Lakewood, Colo., Sept. 25, 2018—The National Ski Areas Association (NSAA) has named Adrienne Saia Isaac to the newly formed position of marketing and communications…
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Growing Together
A global look at the issues of expanding participation in winter sports, and outdoor sports in general. For almost two decades now, the flat-lined…
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All Together Now
As new leaders rise, ski area associations focus on collective action. As industry associations evolve across North America, it is clear that success comes…
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Urgent Aims: Growth, Diversity
Forget the pass wars for the moment. What is being done to actually grow winter sports? Growing and diversifying the sport are the industry’s…
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Ikon Adds Solitude, Brighton and Taos to Growing Pass Roster
SAM Magazine—Denver, Aug. 27, 2018—The Ikon Pass has added Solitude Mountain Resort, following Alterra’s closing on this acquisition earlier this month, and added neighboring…