SAM Coverage
Marketing
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Arizona Snowbowl to Purchase Elk Ridge (Ariz.) Ski Area
SAM Magazine—Flagstaff, Ariz., Oct. 17, 2017—Arizona Snowbowl, part of the Mountain Capital Partners group of resorts, plans to purchase the 37-acre Elk Ridge Ski…
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High Flying Brand Ambassadors
Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well. Ski areas choose…
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New & Views :: September 2017
Season’s pass developments, NSAA priorities, supplier news, and more. HARD TO PASS UP We’ve had a short breather since the last round of ski…
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The LSSM/BAF Triple Play
The Winter Olympics, World Snow Day, and the Bring a Friend Challenge offer superb opportunities for promoting skiing and riding. The 10th anniversary year…
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SNOW Operating to Operate Mountain Creek Ski Resort
SAM Magazine—Vernon, N.J., Aug. 22, 2017—SNOW Operating has entered into a long-term partnership with Mountain Creek Ski Resort, N.J., to manage the resort’s winter…
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KSL/SkiCo Joint Venture to Acquire Deer Valley
SAM Magazine—Denver, Colo., and Park City, Utah, Aug. 21, 2017—After a short breather from ski resort ownership consolidation, the newly formed entity of KSL…
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Will They Come Back?
Despite last winter’s lack of snow, season pass sales are surprisingly good. As of late September, resorts across the country were reporting season pass…
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Devil on the Mountain
Does the old sex, drugs and rock ‘n roll still have selling power? Yes and no. My entrance into skiing was common. My parents…
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Speak Out :: Does Vice Still Sell?
John Fry, former editor of Ski and Snow Country magazines, responds to an article in our July 2013 issue of SAM. The last issue…
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Collective Alliances
As resorts come together to sell combined season passes, are customers responding? I’m head over heels with marketing, but time and time again it’s…
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Summer: What Price is Right?
Flexibility is the key to pricing summer activities. For as long as ski resorts have been offering skiing, they are still learning how to…
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Little Areas That Could
There’s a lot happening at four smaller Maine hills. As the 2013-14 season begins, four Maine ski areas—Mt. Abram, Bigrock, Black and Camden Snow…