SAM Coverage
Marketing
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New Owners Making Improvements to Pine Mountain, Mich.
SAM Magazine—Iron Mountain, Mich., Aug. 15, 2018—An anonymous buyer recently purchased Pine Mountain Ski & Golf Resort in Iron Mountain, Mich., and has already…
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Jordan Elliott to Succeed Gifford as PNSAA President
SAM Magazine—La Conner, Wash., Aug. 13, 2018—The Pacific Northwest Ski Areas Association (PNSAA) has hired Jordan Elliott to succeed John Gifford as the association’s…
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Government Seeking Private Operator or Investment for Marble Mountain
SAM Magazine—Steady Brook, Newfoundland, Canada, July 9, 2018—The Newfoundland and Labrador government, which owns and operates Marble Mountain Ski Resort, has issued a request…
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North America’s Pass Time
Even with two Goliaths in the game, early-season pass sales went gangbusters for most. Never has there been a better time to be…
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The single sentence that holds the keys to skiing’s growth.
We’ve been working hard to grow the sport for a long, long time. We have more data than ever on the effectiveness of those…
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SAM’s Annual Best and Worst in Marketing 2017-18
A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics. With all the noise…
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Vail Resorts Earnings, Visits, and Pass Sales Rise
SAM Magazine—Broomfield, Colo., June 7, 2018—Vail Resorts reported earnings and pass sales increases in its all-important February-April third quarter. Net income grew 41 percent…
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Diamond Peak STOKE Certified
SAM Magazine—Incline Village, Nev., June 4, 2018—The community-owned Diamond Peak Ski Resort near Lake Tahoe was recently recognized as being STOKE Certified for its…
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Maple Valley in Southern Vermont Sold
SAM Magazine—Dummerston, Vt., May 25, 2018—Maple Valley Ski Area, just outside of Brattleboro in southern Vermont, has sat idle for 18 years. This week,…
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Mountain Collective Remains Mostly Intact, Adds Big Sky
SAM Magazine—Aspen Snowmass, Colo., March 2, 2018—The latest news in the dizzying world of season pass alliances is that the Mountain Collective—which includes a…
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Hermitage Club’s Pending Foreclosure Follows Years of Management Issues
SAM Magazine—Wilmington, Vt., Feb. 27, 2018—Last Friday, Berkshire Bank filed a foreclosure complaint against the Hermitage Club, which has been building a private club…
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Loveland Ski Area Employee Killed While Working on Conveyor Lift
SAM Magazine—Loveland, Colo., Jan. 2, 2017—On the morning of Thursday, Dec. 28, lift maintenance employee Adam Lee was killed while doing work on a…
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Vermont Ski Areas Association Names Molly Mahar as New President
SAM Magazine—Montpelier, Vt., Dec. 28, 2017—Industry veteran Molly Mahar is the new president of the Vermont Ski Areas Association (VSAA). This will be Mahar’s…
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Lift Malfunction at Tussey Mountain Under Investigation (UPDATED)
SAM Magazine—Harris Township, Pa., Dec. 18, 2018—Not long after Tussey Mountain, Pa., opened for the season on the morning of Saturday, Dec. 16, its…
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Alex Moser: Showing the shops some much-deserved love.
Seven Springs is doing a lot of things right, but one of my favorite efforts coming from their talented team involved car graphics, a…
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Summer Lodging Trends Spill Into Winter For Mountain Destinations
SAM Magazine—Denver, Nov. 21, 2017—The summer of 2017 set two all-time records for the six-month summer season—a strong seven percent gain in aggregated revenue…
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Year-Round Snowsports Complex Planned for Castle Rock, Colo.
SAM Magazine—Castle Rock, Colo., Nov. 20, 2017—Developers will break ground this month on Miller’s Landing, a new 65-acre mixed-use project in Castle Rock, Colo.,…
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Autumn Boosts Overall Summer Occupancy in the West
SAM Magazine—Denver, Oct. 20, 2017—Overall occupancy at western mountain destinations for the six summer months, April through October, was boosted by bookings made in…