The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Marketing

  • Home Grown

    Resorts and communities team up successfully. How do resorts partner with the local community to successfully promote the mountain, the nearby businesses, and support…

    Catherine Doucette

  • Speak Out :: Letter to the Editor and Remembering Tom Jacobs

    Letter to the editor and remembering Tom Jacobs. Letter to the EditorI am responding to Ski Area Management’s (SAM) “Best and Worst Marketing 2013-14:…

    Staff

  • Picture This!

    As Disney and Vail have learned, offering guests the chance to share special moments at your resort can pay off big. For a summer…

    Moira McCarthy

  • Doing Well by Doing Right

    A clever coupon system makes it a snap for charities and resorts to profit from donation requests. It’s a blizzard that can roar in…

    Allen Best

  • Getting Started

    How effective is Learn to Ski and Snowboard Month? Consider: Two ‘never evers’ who took lessons as part of the January promotion three years…

    Linda Goodspeed

  • Best/Worst Marketing 2010/2011

    SAM’s annual look at the highs and lows in ski area marketing. Marketing and advertising continue to evolve quickly, with more and more attention…

    Samantha Rufo, Ken Castle, and Katie Bailey

  • Open Season on the ‘Net

    Controlling your message in the age of free information is a tricky proposition. For some time now an important component of most ski areas’…

    Tom Patton and Snowbird Tram, Lift Operations Manager

  • Learning Curves

    As Learn to Ski and Snowboard Month continues to grow, see how resorts across the country are promoting the program. Jim Mullins, marketing director…

    Linda Goodspeed

  • Making More From Less

    It’s no secret that small ski areas are vital to the overall growth in the mountain resort industry. Here is how three are having…

    Moira McCarthy

  • GenAura/SAM Magazine Digital Communications Survey

    As resorts expand the range of their digital communications strategies, they are finding success in a growing number of media. In fall 2011, executives…

    Peter Duchessi and Rick Kahl

  • The Digital Landscape

    Social media can be a giant question mark for many, so SAM and GenAura initiated a ski industry survey to get a few answers.…

    Peter Duchessi and Rick Kahl

  • It’s All About the Snow

    Lack of snow for many cut into visits during the first half of the season. Sparse snow in nearly all regions of the country…

    Linda Goodspeed

  • The Wake-Up Call

    The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned…

    Skip King

  • Scary Good Prospects

    Many ski areas are finding that October can be a profitable month thanks to elaborate and frightening haunt attractions for the Halloween season. It…

    Moira McCarthy

  • Best/Worst Marketing 2011-2012

    In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM’s annual look at the best and the…

    Katie Bailey, Gregg Blanchard, Rick Kahl, Milena Regos, and Samantha Rufo

  • Speak Out :: How To Use Market Research

    A discussion on using market research. Market research is a powerful tool for understanding customers and making decisions. As “The Changing Face of Guest…

    Staff

  • A Tough Sell

    As the 2011-12 season wound down in March, many areas had to figure out how to promote next season’s passes. Despite an historically warm…

    Linda Goodspeed

  • It’s A Small World, After All

    From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome. Diversity may be a 21st-century buzzword, but it…

    Claire Walter