SAM Coverage
Marketing
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The New Age
Like Peter Pan, Boomers refuse to grow old-but there are a few things they would like. With 60 the new 40 and 50 the…
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BestWorst Print Ads of 2007-08
For these reviewers, it’s all about clean copy, great art, and making a connection. Part I: Skiing Desperately seeking inspiration for a great adventure.…
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Future Shock
As the Baby Boomers start to exit our sport in droves, who will take their place? In the past few years, NSAA and its…
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Speak Out :: Peak to Peak and Will Video Kill the Chairlift Ride
Greg Sweetser, Executive Director of Ski Main, discusses how the Maine Peak to Peak initiative went beyond a mere PR stunt. SAM’s Elizabeth Eren…
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Season Passes for Sale
Pass possibilities continue to expand and results are good. A coast-to-coast, beginning-to-end outstanding snow and ski season is already carrying over to next winter.…
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The Olympic Bump
Hosting an Olympics in your backyard really can make a difference in attracting potential participants. Lindsey Vonn returned home to Utah this spring with…
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Keeping Up With the Joneses
Here’s a look at how small ski areas around the country successfully compete for their share of the pie. In a country that seems…
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Bright Ideas
A roundup of some innovative marketing programs from across the country. In today’s competitive business environment, it’s more important than ever to discover new…
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A Site of Their Own
As terrain parks become entities unto themselves, it comes as no surprise that some resorts are creating separate websites for them, as well. Your…
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A Walk in the Park
Here’s a look at what customers will expect in your park this year. The major trends in terrain park design couldn’t be any clearer…
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X Makes the Sport
Generation X is a lot different from the Boomers we cater to now. When Matthew McFarland and his marketing staff at Hoodoo Ski area…
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Driving Business
Ski Maine launches a statewide pilot ride-share program this season, just in time to combat high gas prices. Can ski areas drive business by…
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Best/Worst Advertising: 2008/09
Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding. PART I: SKIINGThis…
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Rethinking the Resort Model
This author tells us why he thinks winter resorts should find a niche or go back to nature. “Soul is what comes from inside.…
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Ten Things Your Website Should Have (but probably doesn’t)
When it comes to websites these days, it’s all about the user. Does your site have what your visitors want? A philosophical discussion one…
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The Art of the Park
This year’s trends in terrain parks are all about catering to beginners and keeping it simple. Where there is pride, there is sometimes ego,…
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The New PR Paradigm
Areas are adding tools-and dedicated employees-to increase guest communications via the web. Selling, informing, booking, motivating, entertaining—you name it—ski areas are doing it on…
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Mountain Spy :: November 2006
SAM goes undercover to learn about season pass options for the recent college grad. The Question: Hi, I’m just out of college and I…