The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Marketing

  • The Big Picture

    When it comes to social media, words are out and images are in. Here’s what you need to know. As camera-equipped smartphones, iPads and…

    Katie Bailey

  • Going to the Next Level

    Bring A Friend program and new partners can help boost LSSM well above last season’s 100,000. Learn to Ski and Snowboard Month (LSSM), now…

    Rick Kahl

  • Speak Out :: Conversion: Where Have You Gone?

    Trial and Conversion. In this issue (page 54), our financial guru, Jeff Harbaugh, tackles the industry’s annual Economic Analysis again. More importantly, he brings…

    Jennifer Rowan

  • 2009-10 Pass Sales Off to Mixed Start

    Results mostly match last season’s snowfall and enthusiasm levels. Ski resorts are doing their part to combat the worldwide economic recession, slashing season pass…

    Linda Goodspeed

  • Seeking the Heart and Soul of Snowshoe

    When it comes to the message you want to convey about your resort, is everyone on the same page? Soccer games in Fond du…

    Brad Larsen

  • Growth Spurt Ahead?

    A recession seems like an odd time to be talking about growing the market, but two factors make it a real possibility, if resorts…

    Rick Kahl

  • The Changing Landscape

    As print struggles, resorts will have to broaden their online efforts to reach new customers. If Skier Van Winkle woke up after a nap…

    Claire Walter

  • Summer Blues

    Weather and economy cast a cloud over summer ops. Between the weather and the economy, it has been a tough summer. “We’re down 2.7…

    Linda Goodspeed
  • Crisis Marketing

    Crisis Marketing

    Guests this season can look forward to deals like never before as ski areas try to lure customers during hard economic times. Indications that…

    Ken Castle

  • Home-Grown Videos

    Thanks to new technology and equipment, resorts can create their own videos throughout the season, and customers love it. Remember the good, old days—say,…

    Tim Sweeney
  • Fearless Predictions

    Fearless Predictions

    When we entered the new millennium, we asked a few experts to predict the future. Here we revisit these experts for an update. Indoor…

    Moira McCarthy

  • Social Media for Adults

    The social media world is a fast-paced, ever-changing universe. Are you dialed in? If you’ve been tinkering with Twitter, fussing with Facebook and blogging…

    Ken Castle

  • Best/Worst Advertising 2010

    Our annual look at the hits and misses in winter resort media campaigns. Yes, social media is cool and dynamic. But it is far…

    Ken Castle, David Amirault, Samantha Rufo, and Katie Bailey

  • Building a Brand Base

    Follow simple steps to go big. One of my favorite ads asked a simple question: “Will you be heading up to Alaska to do…

    J.P. Martin

  • Can We Talk?

    Want to find new ways to talk to your guests? Beef up your mobile marketing efforts. Propped up high above the corner of E.…

    Samantha Rufo

  • Pricing it Right

    Is there such a thing as too much of a discount? Pricing has always been a big part of many ski resorts’ marketing strategy.…

    Linda Goodspeed

  • Going the Distance

    The lesson of ’06-’07: It’s never too late to draw a crowd. There’s a giant swath of soft white snow out there that skiers…

    Moira McCarthy

  • Playing It Safe

    When it comes to safety, how are you getting the word out? The National Ski Areas Association calls the third week in January beginning…

    Rick Kahl