SAM Coverage
Marketing
-
Grrl Power
Teenage girls don’t make up a big chunk of business-but they could. “I just don’t know why more teenage girls don’t go to the…
-
What’s in a Number?
Winter resorts are eyeing their Net Promoter Score (NPS), and that’s good. But knowing the score is just the beginning. The winter resort industry…
-
Snow? Who Needs Snow?
The early season brought its usual heartache and cheer. As usual, the U.S. ski season is once again a story of contrasts. Despite record…
-
Moms Wanna Rock, Too
If you think that terrain parks are only for the kids, think again. Young mothers are showing an interest, but they need somewhere to…
-
The Best and Worst of Print Ads 2006-2007
Our annual look at what worked and what flopped in print advertising for ski resorts this past year. Part I: The Ski-Book ReportResorts produced…
-
The Best and Worst Websites of 2006-2007
We’ve expanded our best and worst section to include websites. Except here, we use an insider’s and an outsider’s take. SAM asked industry veteran…
-
Mountain Spy :: May 2007
For this edition of Mountain Spy, our 007 Liz Eren got on the horn to find out how ski resorts handle the potential return…
-
Getting Personal
Build great relationships with your best customers. Studies show that it costs six times as much to attract a new customer as to retain…
-
Midweek Blues
Can we put new life in old ideas for driving business? Discounts, special events, programs, promotions—ski areas have tried them, and keep trying them,…
-
Video Marketing: This Season’s Hottest Trend
With high-speed internet becoming more accessible than ever before, video viewing is a great way to connect with customers. YouTube is practically a household…
-
Cheers!
Successful bar promotions are all about the buzz-the PR, that is. There was a time in ski country when running a successful F&B operation…
-
Mountain Spy :: May 2006
SAM goes undercover. The Question: My friends and I are planning to come up and ski this weekend for the day. We thought it…
-
Seeing Eye to Eye
It’s an age old tale: The marketing and operations departments juts don’t seem to understand each other. But, it doesn’t have to be that…
-
The Best and Worst Ads of 2003
For better or for worse, mountain resort advertising toed the line this season. Plus, the hits and misses in the youth market.
-
Measuring the Growth Model
With the industry’s new mandate to convert new skiers and snowboarders, here’s a look at some successful programs.
-
It’s a Mad, Mad, Mad Mag World
There is no shortage of magazines for skiing and snowboarding enthusiasts. But where are your marketing dollars best spent?
-
Minority Report
A look at several independent programs that strive to get more minority groups on our hills, both as guests and as employees.