SAM Coverage
Marketing
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Seth Says: The Marketing Wisdom of Marshall Tito
Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses of regular…
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The X Games Delivers Bigtime But Should We Ask For More
The continuing success of X Games events, TV coverage, crowds of spectators, could benefit the Guild of Action Sports to help fund insurance, education,…
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Getting Into Bed Together
Cross-promotions between manufacturers of consumer goods and resorts can bring added profits and exposure to both sides of the industry.
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Zeth Says: Party with the Guests
Slats Grabski tells Seth real retention starts after lessons, at the bar. Have fun with guests during and after the day, like the all…
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Keeping Safety Up Front
From NSAA’s Safety Week to individual programs, ski areas around the country are making safety awareness a top priority.
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It’s You; Not the Equipment
While equipment advances are great, let’s not forget to sell the fun that is skiing. David suggests instructors ski on the gear that’s available…
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A Growing Disconnect
Despite surveys that show price is not a factor in deciding whether to ski,, logic dictates it does make a difference and high prices…
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Are There Casualties of the Season Pass Wars in Colorado?
Discounted ticket pricing and special passes for the 2001-2002 season in Colorado are making it difficult for some smaller- and medium-sized areas to play…
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Making the Model Work
As promised, the NSAA released a handbook of best practices culled from effective methods for increasing trial and conversion rates from around the country.…
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Guess Who’s Coming to Ride?
A description of Aspen Mountain opening to snowboarders on April 1, 2001. About 2,500 snowboarders showed up on the historic day.
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Let’s Not Market Danger
A reminder to USST that it does no service when trying to build an audience by hyping the alleged danger of skiing and snowboarding…
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Coming Full Circle
The piece is an excerpt of a book review from the November 1985 SAM followed by commentary by Jennifer. The point is, the new…
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2001 Metro Newspaper Directory
This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.
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Where Are the Kids?
A call to action to refocus the industry in committing to nuture youth as the futre of the sport. Despite a lot of lip…
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Central Park Snow Fest
This is a short piece on the NYC Parks and Rec Winter Festival involving Tubbs, BEWI, CCSAA and snowmakers from Killington, Ascutney and Smugglers’…
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Seth Says: Salomon’s Marketing Revolutions
Seth explores Salomon’s marketing effects over the last 30 years and how they have acoounted for four revolutions in the ski business. The epitomy…
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What Snow is Not
David’s take on the term “product” as it has crept into the vocabulary as a synonym for snow. He objects to the usage as…
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Marketing-Not Magic Bulletts
Brink, a vp of marketing for ASC, argues against discounting ski passes. While segmented pricing strategies are useful, he says the real need is…